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Anatomic Global Illustrates How Its Layered "Comfort by Design"

Memory Foam Mattress is a “Work of Art”

 

February 14, 2011 - A group of artists at the recent Las Vegas Furniture Market illustrated how Anatomic Global’s new premium memory foam mattress, Comfort by Design, is truly a “work of art.” The artists worked for two days carving and painting in Anatomic Global’s showroom at the Market in a competition to win a Comfort by Design mattress and a cash prize of $1,000.

 

The artists, sculptor Alex Carbet and painters Diane Mifsud Giusti, Beti Kristof and Niki Sands, used only amber, blue, green and gray, which are the hues of the Comfort by Design logo. Carbet’s sculpture depicted a woman floating in cloud-like representations of the multiple foam layers that comprise a memory foam mattress. Kristof’s painting portrayed a woman standing in front of a lush mountain range and surrounded by antique keys, symbolizing the unlocking of the secret to comfortable, peaceful sleep through Comfort by Design. Sand’s painting showed a woman reclining on soft multi-colored wavy layers which expressed the conforming and supportive layers of the mattress. Misfud Guisti’s painting abstractly depicted water-drop like figures and a tree sprout to represent the fluid-like comfort of memory foam and the earth-friendly nature of the plant-based foam of a Comfort by Design mattress.

 

Furniture retailers and buyers who attended the market voted to select the winner. Sculptor Alex Carbet was the winner. Painter Beti Krisof was the first runner up.

 

“The artwork produced for this project was beautiful beyond our expectations,” said Anatomic Global CEO David Farley. “The artists truly captured our themes of comfort and design in imaginative and insightful ways. Each artist uniquely envisioned how the progressive layers of memory foam of a Comfort by Design mattress create the ultimate sleep experience.”

 

Anatomic Global sponsored the contest to illustrate the company’s dedication to innovation in comfort, support and design.

 

The Comfort by Design brand is the latest offering from Anatomic Global, the industry pioneer in memory foam mattresses. The mattresses feature a patent-pending layering technology which creates a sleep surface that is simultaneously luxuriously comfortable and supremely supportive. The Comfort by Design collection is now available in specialty sleep shops nationwide, priced $799 to $2,999.

 

Founded in 1989, Corona, California-based Anatomic Global is a fully integrated, EDI capable globally positioned distribution, logistics and fulfillment-company that today incorporates the brand development and marketing insight of bedding industry leaders to meet the needs of its customers.  Deeply rooted in the medical mattress industry, in 2008 the company applied its medical manufacturing expertise and launched the Ecomfort Mattress brand featuring its signature, exclusive EcoMemoryFoam™ extreme open-cell plant-based memory foam. 

For more information, visit www.anatomicglobal.com.

 

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