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June 27, 2009 -
By now the mattress bedding
industry knows that Tempur-Pedic
has filed a lawsuit against as
many as 15 mattress/bedding
manufacturers - including such
major manufacturers as Sealy
Simmons and Serta as well as
suppliers and smaller boutique
or specialty sleep companies.
Anatomic Global is one
of the companies being sued by
Tempur-Pedic.
Anatomic Global CEO David Farley
said a lawsuit filed against his
company and the other
competitors by Temper-Pedic was
“totally baseless and without
merit in law.” Farley went on to
classify the lawsuit as nothing
more than Temper-Pedic’s ongoing
strategy of using intimidation
against its retailers as a means
to protect its market share.
“This is an unfortunate and
pathetic attempt by the school
yard bully, Temper-Pedic, to
push its retailers into
submission by implying they will
be unable to get product from
companies like ours in the
future,” said Farley. “Instead
of trying to win business by
treating dealers with respect,
allowing them to market their
products and earn a decent
margin, Tempurpedic is
threatening to kill the supply
chain that fosters competition
and that keeps their company in
check from total domination of
the market.”
“I personally respect
Tempur-Pedic for being leaders
in the fully integrated,
two-step direct-response
marketing business and for being
international brand builders par
excellance’, but they insist on
being ‘retailer minimizers’ as
if, as my father would have
said, they just don’t understand
what side of their bread the
butter is on,” he added.
Farley said Anatomic Global has
a 28-year history of product
design and manufacturing that
the U.S. Patent Office has
apparently not yet been deemed
as relevant “prior art.” He
added that as his company adds
more and more national chains to
its client roster, that the
second-generation memory foam
products such as those produced
by Anatomic were indeed superior
to that of the market leader,
and much more in tune with the
changing needs of consumers and
the retailers “second-wave”
opportunities.
“Tempur-Pedic can improve its
market share by better product
innovation and customer service,
not through baseless legal
action. Based on my
conversations with retailers the
lawsuit was announced with a
clear negative implication on
them also,” he added.
Founded in 1989, Anatomic
Global, Inc. sets itself apart
by raising the bar on the
manufacture and supply of
“proudly made in the USA”
environmentally-friendly
mattresses and bedding. The
company upholds a 360-degree
green manufacturing commitment
in three ways – by developing
applications for its innovative
and sustainable plant-based
formulas; by leading the
industry with its zero-air
emissions manufacturing process;
and by applying the most
efficient direct-to-store and
consumer-direct delivery methods
for a reduced carbon footprint.
In 2008, the company launched
the Ecomfort Mattress brand of
mattresses featuring its
signature, patented
EcoMemoryFoam™ extreme open-cell
plant-based memory foam.
For more information,
visit
www.ecomfortmattress.com. |
