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Anatomic Global Rejects Claims of Competitor’s Lawsuit

 

“This is just more bullying of the retailer,” says Farley

 

June 27, 2009 - By now the mattress bedding industry knows that Tempur-Pedic has filed a lawsuit against as many as 15 mattress/bedding manufacturers - including such major manufacturers as Sealy Simmons and Serta as well as suppliers and smaller boutique or specialty sleep companies. Anatomic Global is one of the companies being sued by Tempur-Pedic.

 

Anatomic Global CEO David Farley said a lawsuit filed against his company and the other competitors by Temper-Pedic was “totally baseless and without merit in law.” Farley went on to classify the lawsuit as nothing more than Temper-Pedic’s ongoing strategy of using intimidation against its retailers as a means to protect its market share.

 

“This is an unfortunate and pathetic attempt by the school yard bully, Temper-Pedic, to push its retailers into submission by implying they will be unable to get product from companies like ours in the future,” said Farley. “Instead of trying to win business by treating dealers with respect, allowing them to market their products and earn a decent margin, Tempurpedic is threatening to kill the supply chain that fosters competition and that keeps their company in check from total domination of the market.”

 

“I personally respect Tempur-Pedic for being leaders in the fully integrated, two-step direct-response marketing business and for being international brand builders par excellance’, but they insist on being ‘retailer minimizers’ as if, as my father would have said, they just don’t understand what side of their bread the butter is on,” he added.

 

Farley said Anatomic Global has a 28-year history of product design and manufacturing that the U.S. Patent Office has apparently not yet been deemed as relevant “prior art.” He added that as his company adds more and more national chains to its client roster, that the second-generation memory foam products such as those produced by Anatomic were indeed superior to that of the market leader, and much more in tune with the changing needs of consumers and the retailers “second-wave” opportunities.

 

“Tempur-Pedic can improve its market share by better product innovation and customer service, not through baseless legal action. Based on my conversations with retailers the lawsuit was announced with a clear negative implication on them also,” he added.

 

Founded in 1989, Anatomic Global, Inc. sets itself apart by raising the bar on the manufacture and supply of “proudly made in the USA” environmentally-friendly mattresses and bedding. The company upholds a 360-degree green manufacturing commitment in three ways – by developing applications for its innovative and sustainable plant-based formulas; by leading the industry with its zero-air emissions manufacturing process; and by applying the most efficient direct-to-store and consumer-direct delivery methods for a reduced carbon footprint.

 

In 2008, the company launched the Ecomfort Mattress brand of mattresses featuring its signature, patented EcoMemoryFoam™ extreme open-cell plant-based memory foam.

 

For more information, visit www.ecomfortmattress.com.

 

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