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January 26, 2012 -
Boyd Specialty Sleep will introduce in Las Vegas an
updated Natural Flex® Ultra collection with increased
air circulation, added surface plushness and modern new
fabrics and exterior treatments, announced president
Denny Boyd.
The company’s high-end latex line, which retails from
$1,499 to $2,999 (Q), has been enhanced with additional
channel vents in multiple sections of the beds which
increase surface comfort while improving the graduated
support characteristics of each model.
“Increasing the number and locations of these vents
also promotes even better air flow and breathability,”
Boyd explained, “which greatly diminish the chance that
mold or mildew will form as a result of body heat and
perspiration over time.
“The added channel vents also improve the beds’
ability to bend and articulate on an adjustable base.”
Along with a new fiber layer just under the cover
that reduces surface tension and enhances comfort, the
2012 Natural Flex Ultra line now features a non-quilted,
natural cotton-based knit in a contemporary,
three-dimensional woven look.
This soft, cream-colored surface knit is paired with
a solid, suede-like grey knit that rises from the base
of the mattress. The two fabrics join to form a
graceful, elongated “S” pattern on the borders. A tape
edge separates the fabrics and enhances the beds’
distinctive design.
The updated Natural Flex Ultra collection coordinates
well with Boyd’s newly introduced retail point-of-sale
program for the luxury line. The lighted headboard
display in a soft blue creates an attractive, spa-like
setting for the product.
Natural Flex Ultra beds incorporate premium Talalay
latex cores of up to nine inches and feature the
company’s exclusive tri-zoned and Channel Venting™ foam
layers. The top mattress layer is made of premium Radium
Talalay latex from Europe.
“Every foam layer in this line is positioned
specifically to deliver progressive firmness,” Boyd
said. “The layers are also ‘pre-crushed’ prior to
zone-cutting to deliver more uniform and durable
support.”
To be presented in Boyd’s B901 showroom during
market, the updated Natural Flex Ultra line is sold to
select accounts and is UPS-shippable for use on a
variety of platform frames, stationery or power bases.
Along with information on its pillows, mattress
pads and other bed accessories, Boyd Specialty Sleep
will provide information to retail salespeople on the
new topper program at its main web site
www.boydspecialtysleep.com. |
