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Boyd Designs New High Margin Gel-Foam Line For Middle Market Shoppers; December Shipments Planned

 
December 13, 2011 - Boyd Specialty Sleep is introducing a new gel-infused memory foam line called Gel Rest™, aimed at giving retailers “outstanding quality and comfort, patent-pending features and great visual appeal”—all at value price points that satisfy the middle market, according to president Dennis Boyd.

The company will begin shipping the new line in mid-December.

The four-model collection, expected to retail from $799 to $1,299 in queen, “fills a gap that exists in the market between higher- and lower-priced memory foam or gel-foam offerings,” Boyd explained.

From the start, the objective of the Gel Rest line was to make available the cooling conformance benefits of today’s gel-foams to the many shoppers who are neither $699 nor $2,000-plus customers, said Boyd, adding that the memory foam category in general is now established enough to accommodate a needed mid-price segment.

Boyd’s new Gel Rest models have a 25-year limited warranty covering depressions greater than three-fourths’ inch and incorporate several patent-pending features that differentiate the beds from competing gel-foam products.

Each model uses up to three inches of the company’s exclusive open-cell memory foam enhanced with Micro Tec Gel™, a design that provides contouring comfort and neutralizes sleep temperature.

All of Boyd’s foams are produced in sealed pressure chambers that contain virtually all VOCs*, resulting in eco-conscious foam that has a more consistent cell structure and better performance than foam produced using open-air methods.

The Micro Tec Gel layer features Stay Cool™ channel venting in three zones—a patent-pending design that increases air flow under the body and enables heat to dissipate through the vents in the foam.

“We’ve also placed our gel-foam layer just under the cover—not in the middle layers of the mattress—where it provides maximum heat dispersement for the sleeper,” Boyd added.

Gel Rest beds, which are UPS-able and range from eight to 13 inches high, also combine layers of Boyd’s open-cell memory foams, convoluted memory foams and other high-density support foams based on the model.

*Volatile Organic Compounds; linked to air and water pollution, ozone depletion, etc.

At the base of each mattress is another patent-pending innovation: Boyd’s Foamspring Support™ system. Also tri-zoned and channel-vented, this dense, durable but resilient support base further boosts ventilation, reducing the risk of bacteria, mold or mildew accumulation.

Dressed in a textured, poly cotton cover with high-end micro-suede accents in slate blue, Gel Rest beds can be used with any bed frame.

Boyd will officially introduce the line in Las Vegas (showroom B901) with the company’s all-steel, 14-inch arched platform base in a silver/nickel finish. Noiseless and sag-free, the contemporary-style base is also UPS-able.

In addition to the bed collection, Boyd will present at the January market two-, three- and four-inch Gel Rest toppers made with its Micro Tec Gel-infused memory foam for conformance plus a high-density foam layer for support.

The new toppers are expected to retail from $99 to $299 in queen-size.

“The key differentiator of our Gel Rest beds lies in what they deliver at very affordable pricing: Great feels in cool, conforming sleep, high visual appeal and exclusive, patent-pending selling features,” Boyd explained.

“Retailers can easily achieve margins of as high as 60-plus points while reaching a consumer segment that hasn’t been tapped in the gel-foam category before now.”

The new Gel Rest collection is outfitted with coordinating headboards, embroidered and zippered pillow shams, and matching foot protectors with double pockets for spec and price information.

A new, compact Gel Rest Plexiglas demonstrator box also has been developed for RSAs to show shoppers how air dissipates through the Stay Cool channel venting design.

Founded in 1977 by Dennis Boyd, Boyd Specialty Sleep commits itself to quality, innovation and excellence in a wide range of highly diversified specialty sleep products. The company has earned more than 30 patents and has eight patents pending.

Boyd is strategically focused on the health and safety of consumers and on the environmental impact of its products.  

To learn more, visit www.boydspecialtysleep.com.

 

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