13, 2011 -
Boyd Specialty Sleep is introducing a new
gel-infused memory foam line called Gel Rest™, aimed at
giving retailers “outstanding quality and comfort,
patent-pending features and great visual appeal”—all at
value price points that satisfy the middle market,
according to president Dennis Boyd.
The company will begin shipping the new line in
The four-model collection, expected to retail from
$799 to $1,299 in queen, “fills a gap that exists in the
market between higher- and lower-priced memory foam or
gel-foam offerings,” Boyd explained.
From the start, the objective of the Gel Rest line
was to make available the cooling conformance benefits
of today’s gel-foams to the many shoppers who are
neither $699 nor $2,000-plus customers, said Boyd,
adding that the memory foam category in general is now
established enough to accommodate a needed mid-price
Boyd’s new Gel Rest models have a 25-year limited
warranty covering depressions greater than
three-fourths’ inch and incorporate several
patent-pending features that differentiate the beds from
competing gel-foam products.
Each model uses up to three inches of the company’s
exclusive open-cell memory foam enhanced with Micro Tec
Gel™, a design that provides contouring comfort and
neutralizes sleep temperature.
All of Boyd’s foams are produced in sealed pressure
chambers that contain virtually all VOCs*,
resulting in eco-conscious foam that has a more
consistent cell structure and better performance than
foam produced using open-air methods.
The Micro Tec Gel layer features Stay Cool™ channel
venting in three zones—a patent-pending design that
increases air flow under the body and enables heat to
dissipate through the vents in the foam.
“We’ve also placed our gel-foam layer just under the
cover—not in the middle layers of the mattress—where it
provides maximum heat dispersement for the sleeper,”
Gel Rest beds, which are UPS-able and range from
eight to 13 inches high, also combine layers of Boyd’s
open-cell memory foams, convoluted memory foams and
other high-density support foams based on the model.
Organic Compounds; linked to air and water pollution,
ozone depletion, etc.
At the base of each mattress is another
patent-pending innovation: Boyd’s Foamspring Support™
system. Also tri-zoned and channel-vented, this dense,
durable but resilient support base further boosts
ventilation, reducing the risk of bacteria, mold or
Dressed in a textured, poly cotton cover with
high-end micro-suede accents in slate blue, Gel Rest
beds can be used with any bed frame.
Boyd will officially introduce the line in Las Vegas
(showroom B901) with the company’s all-steel, 14-inch
arched platform base in a silver/nickel finish.
Noiseless and sag-free, the contemporary-style base is
In addition to the bed collection, Boyd will present
at the January market two-, three- and four-inch Gel
Rest toppers made with its Micro Tec Gel-infused memory
foam for conformance plus a high-density foam layer for
The new toppers are expected to retail from $99 to
$299 in queen-size.
“The key differentiator of our Gel Rest beds lies in
what they deliver at very affordable pricing: Great
feels in cool, conforming sleep, high visual appeal and
exclusive, patent-pending selling features,” Boyd
“Retailers can easily achieve margins of as high as
60-plus points while reaching a consumer segment that
hasn’t been tapped in the gel-foam category before now.”
The new Gel Rest collection is outfitted with
coordinating headboards, embroidered and zippered pillow
shams, and matching foot protectors with double pockets
for spec and price information.
A new, compact Gel Rest Plexiglas demonstrator box
also has been developed for RSAs to show shoppers how
air dissipates through the Stay Cool channel venting
Founded in 1977 by Dennis Boyd, Boyd Specialty Sleep
commits itself to quality, innovation and excellence in
a wide range of highly diversified specialty sleep
products. The company has earned more than 30 patents
and has eight patents pending.
Boyd is strategically focused on the health and
safety of consumers and on the environmental impact of
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