|
 March
7, 2011 -
Boyd Specialty Sleep is introducing a new,
three-model Planet Sleep™ memory foam collection aimed
at giving select retailers an exclusive combination of
benefits: Superior memory foam applications and comfort
feels, a high-end in-store presentation, plus high
profit opportunities.
According
to company president Dennis Boyd, premium Planet Sleep
beds are not only exceptionally comfortable, but like
other Boyd sleep products, are also highly eco-friendly
in their design and manufacture.
“We
believe this specialty line delivers the ‘complete
package’ to retailers who want luxury memory foam
products that are demonstrably different,” he said.
“These
beds incorporate from four to seven inches of our
exclusive open-cell memory foam layers, feature
densities of up to seven pounds and total mattress
profiles of up to 13 inches.
A
standout in-store presentation details the unique
quality, comfort and contouring support that Planet
Sleep beds provide, while promoting their
environmentally-conscious design and production.
Expected
to retail from $1,299 to $1,999 in queen, the
top-of-the-line Planet Sleep model uses three layers of
memory foam atop a high-density foam support base. The
top inch of memory foam lies beneath an anti-microbial
bamboo-pattern cover of 100% rayon. The fabric is made
from sustainable bamboo fiber, known for its moisture
control ability.
The
middle model has five inches of memory foam, including
Boyd’s patent-pending, channel-vented Stay-Cool™ layer.
The Stay Cool memory foam is tri-zoned for enhanced
lumbar support, improved air circulation and heat
dissipation for the sleeper.
Enhancing
the performance of the Stay-Cool layer and the entire
bed is a patent-pending FoamSpring™ Support System at
the base, which also is tri-zoned and channel-vented.
“Like the
top number, this Planet Sleep model also includes memory
foam just beneath the same eco-friendly rayon-bamboo
cover,” Boyd noted.
The
starting model in the collection—also featured in the
same fabric—incorporates both solid and Stay-Cool memory
foam layers atop the company’s FoamSpring support base.
All of
the beds use open-celled memory foam “which
spreads—rather than traps—air pressure, providing
superior comfort, contouring support and a cooler sleep
surface,” according to Boyd
To
effectively promote the new Planet Sleep line, the
company has created a comprehensive POS program that
includes matching headboards and foot protectors—both
with information inserts—plus coordinated pillows, all
executed in a rich, textured suede look.
The
program includes a mini-mattress display that helps
retail sales associates explain the features and
benefits of Planet Sleep mattresses.
“The
ultra premium feel and performance of this line,
combined with the quality in-store presentation
materials we have to support it, clearly deliver the
brand message we want for Planet Sleep,” Boyd said.
The beds,
which carry a 20-year limited warranty, also have earned
Level I Seal /Tags of the Specialty Sleep Association
(SSA) Environmental and Safety Consumer Education
Program , as well as other environmental awards.
One such
award is for the company’s “green” foam manufacturing
process. Boyd’s foam is produced in a sealed chamber
that uses air pressure rather than chemicals to control
the foam’s properties and ultimate performance.
As a
result of this procedure, harmful emissions like VOCs
(Volatile Organic Compounds) are contained and prevented
from entering the atmosphere.
Boyd
Specialty Sleep was founded in 1977 by Denny Boyd and
dedicates itself to quality, innovation and excellence
in a wide range of highly diversified specialty sleep
products.
The
company has earned more than 30 patents for its
innovations and is strategically focused on the health
and safety of consumers, and on the environmental impact
of its products.
Retailers seeking more information on the new Planet
Sleep™ Beds or Boyd Specialty Sleep, please go to:
www.boydspecialtysleep.com |
