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Specialty Sleep Producer Boyd Presents New Topper Program

to Meet Increased Retail Demand

 
June 6, 2011 - Boyd Specialty Sleep is introducing its first-ever mattress topper program featuring three quality memory foam options in response to stepped-up demand from retailers, according to company CEO and president Dennis Boyd.

The new Boyd Responda-Flex® toppers—in two-, three- and four-inch heights—incorporate either solid memory foam or a combination of convoluted memory foam for contouring support, plus a firmer secondary foam layer for extra support.

Priced to retail from $99 to $399 in queen-size, the toppers feature quality covers in off-white that are removable and machine-washable.

“The vast majority of toppers sold today are uncovered blocks or slabs of foam,” Boyd explained. “Our objective was to differentiate and elevate the quality and look of our offerings, which is why Responda-Flex toppers are esthetically styled, have a lifestyle-based selling story and include attractive POP materials.”

The three- and two-inch products feature convoluted memory foam layers under either a velour cover or a 300 thread count natural cotton/polyester fabric, respectively. The four-inch topper is a solid, non-convoluted memory foam layer covered in a bamboo-based rayon fabric.

The entire topper collection uses different densities of Boyd’s open-celled memory foam (Responda-Flex), which is highly permeable, breathable and temperature sensitive.

Boyd, who said his company will be offering the new program to retailers nationwide, noted that topper demand has increased significantly during the economic downturn.

“For many consumers who can’t afford to buy a new bed and are seeking a better night’s sleep, the plushness and support of a properly constructed topper can mitigate the declining support in a mattress that’s nearing the end of its lifecycle,” he noted.

“Toppers also help eliminate mattress returns, particularly if a new bed is perceived as too firm. The retail salesperson can then provide a topper that delivers pressure support to the body, creating increased comfort for the sleeper(s).”

Boyd Specialty Sleep was founded by Dennis Boyd in 1977 and dedicates itself to quality, innovation and excellence in a range of highly diversified specialty sleep products and top-of-bed accessories.

The company has earned more than 30 patents for its innovations and is strategically focused on the health and safety of consumers, as well as on the environmental impact of its products and processes.

Along with information on its pillows, mattress pads and other bed accessories, Boyd Specialty Sleep will provide information to retail salespeople on the new topper program at its main web site www.boydspecialtysleep.com. 

 

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