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July 29, 2011 -
Boyd Specialty Sleep will present at the Las Vegas
market several new mattress products, line extensions
and top-of-bed accessories in its new, 6,800-square-foot
showroom in building B, space 901.
Located near a high-traffic aisle connecting
buildings B and C, and with glass facings on two sides
of the space, company president Denny Boyd said the new
showroom offers a better location, increased exposure
and visibility, plus a layout more conducive to
displaying his growing mattress and sleep accessory
products.
Among other introductions, Boyd will unveil at the
show two new, aggressively priced Natural Flex® premium
latex beds, and a new, Natural-Flex-branded latex topper
program in three styles and covers.
The new latex toppers closely follow the introduction
in early June of Boyd’s Reponda-Flex® memory foam
toppers, a “sister” accessory program also available in
three designs.
Natural-Flex Introductions
Boyd is
extending its Natural-Flex line of quality latex
mattresses with two new models that provide contouring
feels at popular price points.
At $799 and
$999 in queen-size, these new beds “are very
comfortable, supple and conforming,” Boyd said. “Our
goal was to deliver the unique feel and performance of
latex in mattresses expected to retail at $999 or less.”
The new
models are 12” and 13” high and feature many of the same
exclusives found in the original Natural-Flex line: A
layer of channel-vented, tri-zoned memory foam at the
top of the mattress for enhanced lumbar support and
superior air circulation, and a channel-cut, tri-zoned
Foamspring™ support base—a patent-pending design that
increases the contouring ability and durability of the
mattress.
The $999 bed
uses a quilted, bamboo-based fabric that features
CoolMax®, which adds breathability to the mattress and
helps keep the cover dry and comfortable. The $799 model
has a non-quilted fabric that is also bamboo-derived.
Rounding out
Boyd’s latex-based offerings for market is a new
Natural-Flex Topper Program using 100 percent Dunlop
latex, as well as Dunlop/Talalay latex combinations.
“Our
objectives with this program were the same as they were
for our newly introduced memory foam topper line,” Boyd
noted. “We sought to elevate and differentiate the
quality and look of these products, to give them a
compelling selling story and to make the point-of-sale
support attractive and appealing.”
The four- and
three-inch toppers are made from both Dunlop and Talalay
latex, and feature a bamboo-based rayon fabric and a
cream-colored “teddy bear” velour, respectively. The
two-inch topper is an all-Dunlop latex layer, covered in
a white cotton/poly blend fabric.
Boyd said he
expects the new Natural-Flex toppers to range at retail
from $299 to $499 in queen-size.
Bonus
Base™ Presentations
As an
innovator of myriad alternative sleep products, Boyd
Specialty Sleep will present in Las Vegas a more
economical redesign of its patent-pending Bonus Base
platform bed frame, while introducing another, more
upscale version of the design.
According to
Boyd, the Bonus Base, which eliminates the need for a
traditional box spring, foundation of metal frame, “has
been selling very well. We felt that if we could improve
the product, save cost and reduce the price at the same
time, it would sell even better.”
The redesign
of the original base reduces the number of assembly
parts from four to two, involves new brackets that are
adaptable to any head- and footboard system, and enables
the cover to be attached to the frame without tools or
brackets.
“The cover
now features pockets for plastic inserts,” Boyd
explained. “These inserts help maintain the form of the
cover when placed over the frame, creating the clean,
finished look of a well-tailored, conventional
foundation.”
The new Bonus
Base cover also has cutouts at the top to accommodate
the headboard brackets, which Boyd noted is a major
improvement for the 95 percent of consumers who use
headboards only.
“Overall, our
‘new’ Bonus Base involves fewer parts, requires no tools
and is much simpler for retailers and consumers to
assemble,” he said. “Better still, the retail price for
the redesign is now $99 in queen, versus $115 for the
original model [in queen].”
The Bonus
Base design—a coated, all-steel construction that
supports up to 2,500 pounds—is also now available in a
more aesthetic, silver and brushed nickel platform frame
version to be introduced at market.
This new,
contemporary design offers the same innovations of the
less expensive model, but sports a silver frame accented
by decorative arched legs in a nickel finish. Boyd noted
that consumers may opt not to use the cover because of
the attractiveness and versatility of the more upscale
version, expected to retail at $199 in queen.
All of the
company’s Bonus Bases provide sag-free and noise-free
mattress support and are UPS-shippable. At 14 inches
high, they provide ample under-bed storage for loose
household items, or can be purchased with Hide-A-Way
Drawers™--Boyd’s exclusive K-D canvas storage
compartments.
Sold at a
retail price of $49.99/pair, the compartments need no
tools for assembly, are attached to the frame with
Velcro® and easily roll out from under the bed on
casters.
Boyd
Specialty Sleep was founded in 1977 and dedicates itself
to quality, innovation and excellence in a range of
highly diversified specialty sleep products and
accessories.
The company
has earned more than 30 patents for its innovations and
is strategically focused on consumer health and safety
and the environmental impact of its products and
processes.
To learn more, visit
www.boydspecialtysleep.com. |
