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February 4, 2011 - CKI Solutions
(dba
Cadence Keen Innovations,
Inc.), a leading provider of
bedding accessories to mattress
retailers, introduces the
Student Sleep Survival Kit. This
exciting sales promotion will
attract customers to retail
bedding stores during the
lucrative back to school season.
The Student Sleep Survival Kit
provides three bedding products:
a unique, washable mattress
topper to provide luxurious
comfort on dorm beds, the choice
of either a waterproof and
anti-allergen mattress
encasement or mattress
protector, and a pillow
encasement packaged together at
a discounted price.
"We've long recognized the
struggles mattress retailers
face against the big box stores'
increasing presence in the
mattress supply market," states
Sam Montross, Founder and CEO of
CKI Solutions. "Over the past
few years, we have focused on
developing unique products that
allow our valued retail partners
a way to differentiate
themselves from the big box
chains, while also developing
innovative promotional
opportunities for them to
increase sales, customer traffic
and brand value."
The
back to school season of July to
September is second only to the
Christmas holiday season in
retail sales. According to the
National Retail Federation,
students and parents are
expected to spend $31.7 billion
gearing up for college. Dorm and
apartment furnishings are
becoming increasingly important
to both students and parents,
and spending is expected to
reach $5.43 billion. Students
living on-campus will outspend
others in this category by a
wide margin. On-campus students
are expected to spend $1,078,
double what students living at
home will spend ($490) and also
substantially more than students
living off-campus ($790).
Dorm room mattresses are
notoriously uncomfortable and
usually a host to a multitude of
horrors, such as: bacteria,
molds, bed bugs, dust mites, and
other pathogens that can cause
infections, fever, allergies and
other dangers to a student's
health. The Student Sleep
Survival Kit offers both comfort
and protection and includes:
-
Sleep Survival Mattress
Topper: Designed to provide
an extraordinary level of
comfort, support and
resiliency in a washable,
100% hypoallergenic topper.
-
Sleep Survival Mattress
Encasement: That offers
absolute protection from
absolutely everything,
including liquids, stains,
dust mites, bed bugs and
other contaminants. Or they
have a choice of a
waterproof 5-sided mattress
protector in a fitted sheet
design.
-
Sleep Survival Pillow
Encasement: That boast a
luxurious, T-180 thread
count, high-quality 100%
satin polyester interlock
backed with the industry's
best protection.
About Cadence Keen Innovations:
Headquartered in Ft. Lauderdale,
Fla., Cadence Keen Innovations
(dba CKI Solutions) is a leading
provider of sleep solutions to
the hospitality, retail and
health care industries.
Originally founded by Sam
Montross as China Horse, Inc. in
1996, CKI Solutions offers a
comprehensive line of mattress
care and sleep accessory
products. In addition to bed
doublers, CKI Solutions also
designs and manufactures cutting
edge waterproof protectors and
encasements for mattresses,
pillows and box springs as well
as the patented Bed MadeEZ,
designed to reduce the back,
shoulder and neck pain
associated with the repeated
lifting of heavy mattresses
while making the bed.
To learn more about Student
Sleep Survival Kit or other
innovative sleep solutions
offered by CKI, please contact
Steven Gordon at 888-222-2217 or
visit
www.cadencekeen.com.
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