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April 4, 2011 - Privately held
Latex International was
mentioned on CNBC’s popular
“Herb on the Street” market
report recently as one of the
companies poised to capture
significant market share in the
mattress and sleep products
space.
Correspondent Herb Greenberg was
reporting on Sealy’s earnings
that day as part of the
network’s Street Signs program
when he said, “Then there is
this other big 41-percent of the
market that’s all private
labels….and then my personal
favorite, natural latex, not to
be confused with memory foam.
Now I believe this is the real
sleeper of the group. It’s what
I sleep on and there is no big
name brand in it…the biggest
manufacturer in the world of
latex beds is in Connecticut,
its private and its called Latex
International.”
Prior to the latex mention,
Greenberg had said the top five
producers (innerspring, memory
foam and air) represented
49-percent of the market but was
losing share to the private
labels, where Latex
International was mentioned.
“It was very exciting to see the
recognition of our business and
indeed the broader latex
category by this influential
financial journalist. I was even
happier when he said he sleeps
on a latex bed himself,” said
Latex International President
and CEO Dave Fisher.
Latex International doesn’t sell
mattresses directly to retailers
or consumers, but rather through
strategic business partners who
are some of the major names in
the burgeoning specialty sleep
category.
“The CNBC story was a real
validation of what we are seeing
in the marketplace through our
strategic business partners who
are experiencing strong sales
gains. Consumers are clearly
recognizing the incredible
benefits of a latex mattress,”
said Vice President of Sales and
Marketing Tom Eisenberg.
Founded in 1975, Latex
International is the world’s
largest manufacturer of latex
mattresses and pillows, sold
under many leading brand names
through strategic business
partners. Latex sleep products
provide a unique feel of comfort
and support by gently conforming
to body contours, which provide
a naturally resilient and
healthy sleep environment. More
than 200 employees produce
mattress cores, toppers and
pillow buns utilizing both the
Talalay molding and Dunlop
continuous flow process from
manufacturing and fabrication
centers in Shelton, CT; Wichita
Falls, TX and Harrogate,
England.
For more information, please
visit
www.latexinternational.com. |
