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Cargill’s BiOH® Joins SSA in Green Initiative

 

April 20, 2011 - Cargill BiOH® is the latest in a growing list of companies to join the Specialty Sleep Association (SSA) in promoting a retail labeling program that points consumers and retail sales associates to bedding products which meet different levels of environmental and safety compliance.  

The SSA launched its three-level labeling program last year based on consumer research and retail sales associate surveys. “Consumers with environmental and safety concerns are hungry for information, with almost 40 percent claiming they would pay more for products that meet established standards in both areas of concern,” said Dale Read, president, Specialty Sleep Association. “We are committed to product labeling on SKU’s that are marketed as ‘green’, to facilitate the selection process at retail and to support credible green marketing claims.”  

Environmental and safety standards associated with each particular level are set through established third-party programs such as Oeko-Tex® Standard 100, Global Organic Textile Standard (GOTS), and CertiPUR-US®. Certifications achieved through these programs are recognized by SSA as proof of compliance with specific criteria in the SSA program along with other proof of verification from reputable testing facilities.  

The organization established a board of governors with representatives from participating manufacturers and suppliers like Cargill. The SSA Green Initiative Board, led by Ralph Rossdeutcher, board chair and ceo of NaturaWorld, works to define communications standards, or, “truth in green marketing,” and other protocol for program participants.  

Manufacturers participating in the program complete a rigorous application process and pay a fee to the SSA to use the SSA seal and tag on their products.  

“SSA’s labeling initiative aligns with the BiOH brand’s goal of transparent communication with end users,” said Nicole Nachazel, assistant marketing manager, Cargill’s Biobased Polyurethanes business unit. “We want to give consumers access to data that allows them to make informed choices at the point of sale.”  

Cargill is the maker of BiOH® polyols, an ingredient for flexible foam used in a host of consumer products including bedding, mattresses, furniture, carpet cushion, and automotive seats, and which is made from renewable soybean oil. In March, Cargill BiOH® launched a RSA-directed education program designed for furniture and bedding retail stores.  

For details regarding SSA Levels I, II, and III, and for a complete list of the SSA Green Initiative Board of Governors, or other information regarding the SSA, please visit www.sleepinformation.org, or contact Executive Director Tambra Jones at tambra@sleepinformation.org, 559-868-4187, 559-676-8639.

About SSA: Founded in 1995, the Specialty Sleep Association (SSA) is a national, not-for-profit organization created to facilitate the growth and positive awareness of the specialty sleep category. Its members develop or sell specialty sleep products including natural/biobased and organic bedding, latex, memory foam, air, gel, water, adjustable, new spring technologies and related products. SSA membership includes more than 100 manufacturers and retailers ranging from small, family-owned businesses to large corporations. SSA has showroom in Las Vegas and High Point.

About Cargill: Cargill is an international producer and marketer of food, agricultural, financial and industrial products and services. Founded in 1865, the privately held company employs 131,000 people in 66 countries. Cargill helps customers succeed through collaboration and innovation, and is committed to sharing its global knowledge and experience to help meet economic, environmental and social challenges wherever it does business. 

For more information, visit www.cargill.com.

 

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