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May 10, 2010 - ‘Bed Head,’
the sleep-plastered
hairstyle than brings on
untamable snarls and
mysterious flat spots will
be celebrated and rewarded
this spring during the “Bed
Head is Soy Stylish”
photo contest, sponsored by
Cargill BiOH Polyols® in
partnership with
Serta®.
To enter, participants can
connect through
Cargill’s BiOHbrand Facebook
page to submit an
early-morning hairstyle
photo of your friends,
neighbors, relatives and
pets. Entries can be
submitted until May 28. The
public can vote on the
entries May 29-June 4. At
the end of this process,
three judges – one each from
Cargill BiOH polyols, Serta,
and HGTV – will choose a
winner among the top five
vote getters. The grand
prize winner will receive a
top of the line HGTV Green
Home by Serta queen mattress
set – the Shannon Cove Mega
Euro Top. Four runners up
will receive $100 iTunes
gift cards.
The contest is celebrating
Serta’s new the HGTV Green
Home by Serta mattress
collection featuring
Cargill’s soy-based BiOH
Polyols, which replace a
portion of the petroleum
ingredients typically used
in foam and result in a
reduction in CO2 emissions
in the supply chain. The
mattresses are featured in
the master bedroom of the
2010 HGTV Green Home in
Plymouth, Mass. Public tours
are available April 21-July
2.
The light-hearted
competition was announced
April 30 with a call for
submissions on
www.ExperienceBiOH.com.
Participants and voters will
also be alerted to the “Bed
Head is Soy Stylish” contest
through other BiOH brand
sources, including
Twitter and
Facebook.
“It’s a thrill to join with
our partners at Serta to
celebrate their new HGTV
Green Home collection for
this fun competition, and
we’re sure the “Bed Head is
Soy Stylish” photo
submissions are going to
exceed our wildest
expectations,” said Jessica
Koster, marketing manager
for Cargill’s BiOHpolyols
business.“By celebrating the
hairstyles that are
typically seen only by a
spouse, very close friends
and, maybe, the paper boy,
we hope to stimulate thought
about the importance of a
good night’s sleep and the
choices available to those
seeking more eco-friendly
sleep products.”
About Cargill’s BiOH
Polyols
Cargill’s BiOH® polyols
business markets
renewable-based products to
manufacturers of
polyurethane foam for use in
home furnishings and other
consumer products. Cargill
is an international producer
and marketer of food,
agricultural, financial and
industrial products and
services. Founded in 1865,
the privately held company
employs 159,000 people in 68
countries. Cargill helps
customers succeed through
collaboration and
innovation, and is committed
to applying its global
knowledge and experience to
help meet economic,
environmental and social
challenges wherever it does
business.
For more information,
visit
www.cargill.com.
Serta International
Serta is a bedding brand
leader and the manufacturer
of the best selling premium
mattress in America, The
Serta Perfect Sleeper®, the
upscale Perfect Day®
collection, the elegant Vera
Wang by Serta® Collection
and the new Trump Home™
Mattress Collection. As the
leading provider of
mattresses to the
hospitality industry, Serta
partners with hotel groups
such as Hilton Hotels,
Marriott, Intercontinental
Hotels Group, Bellagio
Hotel, Wyndham Hotels, Omni
Hotels, Choice Hotels, Accor
Hotels and many more.
Serta has 23 U.S. and four
Canadian manufacturing
plants. In addition, Serta
is distributed
internationally in 60 other
countries. With its
worldwide network, Serta is
able to respond quickly to
customers’ needs while still
preserving strict control
standards to ensure the
highest quality products.
For more information,
visit,
www.serta.com. |
