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Cargill’s BiOH® Polyols Teams with WorldBed in Disaster Relief

 

April 4, 2011 - Cargill BiOH® teams with WorldBed this month, kicking off an online campaign to support disaster relief for countries like recently ravaged Japan.  

 

For every online “Like” BiOH® receives April 4 - 22, Cargill will donate one dollar to the not-for-profit organization, in any amount up to $2,000. Each cot-sized emergency relief field bed costs around $38 and is delivered by WorldBed to people in need.  

 

Every individual who “likes” the BIOH® fan page will additionally be eligible to receive one of four Target store gift cards valued at $50. Winners will be selected at random and all prizes will be distributed after winning status is verified.  

 

Cargill’s Biobased Polyurethanes business unit is the maker of BiOH® polyols, an ingredient for flexible foam used in a host of consumer products including bedding, mattresses, furniture, carpet cushion, and automotive seats, and is made from renewable soybean oil.  

 

WorldBed was created in 2005 to aid victims of Hurricane Katrina, and has since provided relief beds featuring specialized three-inch water resistant, medical grade covered foam to citizens of Haiti, Chile, Africa, and Japan. Anatomic Global, a California-based manufacturer of memory foam sleep products, is the organization’s founding sponsor.  

 

WorldBed’s goal is to distribute 200,000 beds worldwide to places and people in need.  

 

The BiOH® and WorldBed donation giveaway period will begin on April 4 at midnight and close at midnight on April 22, 2011. For additional information and eligibility details, please contact Nicole Nachazel, assistant marketing manager at Cargill: Nicole_Nachazel@cargill.com.    

 

About Cargill Cargill is an international producer and marketer of food, agricultural, financial and industrial products and services. Founded in 1865, the privately held company employs 131,000 people in 66 countries. Cargill helps customers succeed through collaboration and innovation, and is committed to sharing its global knowledge and experience to help meet economic, environmental and social challenges wherever it does business. 

For more information, visit www.cargill.com.

 

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