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CertiPUR-US® Program for Certified Foam Launches New Website

 

All-new CertiPUR-US website provides accessible resource for bedding

and upholstered furniture manufacturers and retailers

 

Special consumer portal also lists where to find companies that

offer products containing certified flexible polyurethane foam

 
January 9, 2012 - Is the foam in this crib mattress made with formaldehyde? Does the foam in my sofa contain PBDEs? What about lead or heavy metals? Is the foam low emission for indoor air quality? Now consumers can easily get the answers to these questions – and more, including a list of companies offering products that contain CertiPUR-US-certified foam, by visiting www.certipur.us

The new website is an important first step in a marketing campaign to educate consumers about the benefits of CertiPUR-US-certified flexible polyurethane foams and to drive demand for certified products.

“Mattress and furniture shoppers want to know where to find products containing certified foams and the website was designed to make that easier,” explains Doug Sullivan, Ph.D., executive director of the Alliance for Flexible Polyurethane Foam, the organization that manages the certification program. He added: “Being able to verify that the foam in your products is certified is also a powerful selling tool for manufacturers and retailers.”

Sullivan has seen a surge in calls and emails from consumers looking for foam products that carry the CertiPUR-US seal, and from those in the industry who want to promote their participation in the program.

CertiPUR-US-certified foams are independently tested in accredited labs to ensure they are low emission (low VOCs) for indoor air quality and made without ozone depleters; PBDE flame retardants; formaldehyde; prohibited phthalates; and mercury, lead and heavy metals. Certified foams also meet specific guidelines for performance and durability.

Details of the steps required in the certification process are available in the industry sections of the website. The website also makes it easier for manufacturers and retailers to find participating foam suppliers and to review registration documents for verification purposes. The program is open to domestic and foreign producers of flexible polyurethane foam that meets the testing requirements and technical criteria.

A lynchpin of the program is the CertiPUR-US Branding and Style Terms of Use Manual which includes an agreement that participants are required to sign. Hangtag order forms are also easily accessible on the new site. Sullivan says downloadable tools for sales personnel are coming soon.

Interest in CertiPUR-US has increased dramatically as manufacturers and retailers see the foam product certification program as an effective way to address consumers' health, safety and environmental questions. That interest is expected to grow along with the success that the CertiPUR-US program is already having in the marketplace.

Visit the new website at www.certipur.us,  or contact info@certipur.us for more information.

 

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