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July 23, 2010 - Dale T. Read President and CEO of The
Marketing Arm Group, Inc. of Charlotte, NC and former
owner of
BEDROOM Magazine, and Christopher Schriever
Principal of Blue House Design, LLC of Washington, DC,
announced today that Mr. Schriever would assume the
duties and responsibilities as Publisher of BEDROOM
Magazine. Read, who created BEDROOM Magazine in February
of 1995, will remain affiliated with the magazine as
Editor Emeritus and Senior Writer for the mattress and
bedding industry trade journal. Schriever, whose firm
has designed and printed the magazine for more than six
years, has purchased the publication and will
immediately assume the duties of Publisher.
This transition will assure the
magazine's sound financial
footing and offer new energy and
resources to help the
publication address
opportunities that arise from
the recovering economy. This
will also give Read the
opportunity to place more focus
on his role as President of the
Specialty Sleep Association and
author of the "Green
Initiative", as well as pursue
other opportunities within the
mattress/bedding industry. As
the Senior Writer for BEDROOM
Magazine, Read will continue
doing what he enjoys the most,
namely advocating, through the
publications editorial articles
for the products and marketing
offered by manufacturers and
suppliers to retailers.
"Sixteen years ago there was no
serious coverage of the
mattress/bedding industry to the
mattress retailer. I saw the
opportunity to become a vocal
advocate for the manufacturers
and the suppliers to the
retailers. Over the years we
expanded the circulation from
just under 5,000 retailers up to
22,000 at one point", said Read.
Recent store closings and
consolidations, as well as
greater circulation focus, put
retailer distribution for the
Summer 2010 issue at 18,347.
Read noted the Blue House team
had recently made new and
vibrant changes to the look and
format and had introduced new
departments and features. "This
team of young, high-energy, 20-
and 30-something designers,
copywriters, sales people and
editors are bringing new life to
this industry magazine", said
Read. "I'll stick around as
Senior Writer and work closely
with the hundreds of
manufacturers and suppliers who
have become friends and
colleagues. I'll still be
telling their stories, but this
new team will be running the
show."
Schriever added, "I've enjoyed
getting to know the industry
over the past six years and am
thrilled to be further invested
with BEDROOM Magazine. We will
continue in the tradition of
providing coverage of current
product insights, trends in
marketing and the latest
information from a myriad of
mattress and bedding
manufacturers. This information
should help retailers better
stock their showrooms with
products that will sell and in
turn improve margins."
The team is not revealing the
details or terms of the deal,
nor the specific transition of
BEDROOM Magazine from The
Marketing Arm Group to Blue
House. The website
www.BEDROOM-Mag.com
remains, for the present time,
under the ownership and
management of The Marketing Arm
Group working in conjunction
with the Magazine and Blue
House.
For more information contact:
Christopher Schriever
chris@bluehouse.us
About BEDROOM Magazine
BEDROOM Magazine has been the
champion and advocate covering
the innovative, new technology
driven sleep products industry
for more than 16 years. BEDROOM
provides retailers,
manufacturers and suppliers with
the foundation and knowledge of
sleep products industry.
For more information, visit
www.BEDROOM-Mag.com.
About Blue House Design, LLC
Blue House is a design firm with
extensive marketing and
publication-management
experience. Services include
marketing strategy, concept
development and design;
advertising, exhibit and
sponsorship sales; as well as
print, mail and distribution
management.
For more information, visit
us at
www.bluehouse.us. |
