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ComforPedic Expands Community Involvement Efforts

 

Celebrity Alignment Strengthens Brand, Raises Funds for Local and National Charities

 
June 6, 2011 - Simmons Bedding Company’s ComforPedic® memory foam mattress brand has recently aligned with several celebrity charity events as part of the company’s ongoing efforts to expand community investment through local and national charity auctions. ComforPedic® mattresses, known for ComforPedic Advanced NxG® Memory Foam which dissipates heat through improved airflow and responds quickly to movements for ultimate comfort, have been donated to high-profile philanthropic affairs including William Shatner’s Priceline.com Hollywood Charity Horse Show, Red Cross of Santa Monica’s Red Tie Affair auction, City of Hope’s Spirit of Life® auction and the George Lopez Golf Classic.

“We see these events as an extension of our long-time commitment to leaving lasting, positive impressions on the people and communities where we operate,” said Scott Smalling, president of Simmons’ Specialty Sleep division. “Every change in the lives of others makes our efforts more worthwhile.”

William Shatner’s Priceline.com Hollywood Charity Horse Show

ComforPedic® recently participated in the 21st Annual William Shatner’s Priceline.com Hollywood Charity Horse Show, benefitting Los Angeles charities for special needs children including AHEAD With Horses, Camp Max Straus, Children’s Hospital Los Angeles, Hollenbeck Police Activities League (PAL), Starlight Children’s Foundation, St. Jude Children’s Research Hospital®, The Painted Turtle and others.

More than 600 guests attended the Burbank, California event which included a live performance from Grammy-winning superstar Sheryl Crow, a press conference, horse show and a Western Dinner Party. During the evening’s live auction, Scott Smalling and William Shatner auctioned off a ComforPedic® mattress set which was the evening’s single highest-earning auction item.

“Over the last 21 years, we have been able to help thousands of young Angelinos thanks to the support we receive from our generous sponsors…,” said William Shatner.

Red Cross of Santa Monica Auction

A ComforPedic® mattress set was also featured at this year’s Red Tie Affair, held April 9, in a silent auction raising funds for the Red Cross of Santa Monica’s local and national disaster prevention, preparation and response efforts. The gala honored individuals who have exhibited altruism, a helping nature and the desire to give back to their community. This year’s honorees included Betty White, Josh Duhamel and a team of doctors from Saint John’s Health Center. In addition, the company donated ComforPedic® Memory Foam pillows to the 10 Red Cross of Santa Monica volunteers that organized the event.

“We were thrilled to have ComforPedic participate in this years’ Red Tie Affair fundraiser gala and help us bring in important funding,” said Marcia Caldirola, Santa Monica Red Cross Director of Development. “We not only appreciate the wonderful support for the Red Cross, but we’ve experienced the ComforPedic products ourselves and are lifelong fans!”

City of Hope Auction

City of Hope’s Spirit of Life® dinner, held during High Point Market at the Grandover Resort, kicked off the ComforPedic by Simmons™ online charity auction. A ComforPedic® mattress set and an autographed footstreamer signed by nearly 40 celebrities including Jane Lynch, Teri Hatcher and Cloris Leachman, were auctioned off to benefit City of Hope, one of the nation’s leading centers for cancer research, treatment and education.

 

George Lopez Golf Classic

The George Lopez Fourth Annual Celebrity Golf Classic, held last month in Pacific Palisades, California, raised funds for the George Lopez Foundation. Celebrity golfers joined Lopez to further the charity’s mission of raising awareness of kidney disease and organ donation and to create positive change for underprivileged children and adults with challenges in education and health. The event featured dinner, entertainment and a live auction featuring a ComforPedic® mattress set.

“These events have given us the opportunity to partner with some of our local ComforPedic dealers to help drive business at retail,” said Smalling. “This type of brand awareness strategy has also allowed us to get the ComforPedic name in front of new, unique audiences while giving back to communities in need across the country.”

About Simmons Bedding Company

Atlanta-based Simmons Bedding Company is one of the world's largest mattress manufacturers, manufacturing and marketing a broad range of products including Beautyrest®, Beautyrest Black®, Beautyrest NxG®, ComforPedic by Simmons™, ComforPedic Loft™, Natural Care® and BeautySleep®. Simmons Bedding operates 19 conventional bedding manufacturing facilities across the United States, Canada and Puerto Rico. Simmons Bedding also serves as a key supplier of beds to many of the world’s leading hotel groups and resort properties. Simmons Bedding is committed to developing superior mattresses and promoting a higher quality sleep for consumers around the world.

For more information, visit www.simmons.com or follow Simmons Bedding on Facebook, Twitter and YouTube.

 

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