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 June
17, 2011 - Completing a long-term plan to phase out of
the management and direction of
BEDROOM Magazine, former
BEDROOM Magazine Publisher Dale T. Read, has assumed
full-time duties as a “freelance” writer, PR,
advertising and strategic marketing consultant offering
services to suppliers manufacturers and retailers in the
mattress, bedding and home furnishings industry. Read,
who published BEDROOM Magazine for 16 years, last served
as the magazine’s senior writer, has now assumed
responsibility as the President of The Marketing Arm
Group, Inc., a full service marketing, advertising and
PR consultancy service, which Read and his partner
Melanie S. Burk-Read created in 2003. Prior to creating
BEDROOM Magazine, Read had worked in the advertising and
marketing agency business since 1975. Read created a
previous full-service agency, Read, Tatulli and Purdy,
Inc., in Providence, RI in 1993. In 1987 Read created
his first business-to-business, technical–industrial
marketing, advertising and PR agency under the name RTD/Read,
Inc. From 1975 until 1987 Read worked for four different
full service advertising and marketing agencies in the
Greater Boston and Providence, RI areas.
Read will
continue to offer free-lance services to the magazine,
writing assigned articles, and he will edit and post
news stories, forum articles and blogs to
www.BEDROOM-Mag.com and
www.sleepinformation.org, the Specialty Sleep
Association (SSA) website. Read currently is working for
manufacturers and suppliers in the mattress, bedding and
sleep accessories field.
For
further information contact, Dale T. Read at
daler@rtppub.com or phone 401-864-4257.
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