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Dale Read Pursues Marketing/PR/Strategic Consulting Business,

Freelance Writing; Retires From BEDROOM Magazine

 

June 17, 2011 - Completing a long-term plan to phase out of the management and direction of BEDROOM Magazine, former BEDROOM Magazine Publisher Dale T. Read, has assumed full-time duties as a “freelance” writer, PR, advertising and strategic marketing consultant offering services to suppliers manufacturers and retailers in the mattress, bedding and home furnishings industry. Read, who published BEDROOM Magazine for 16 years, last served as the magazine’s senior writer, has now assumed responsibility as the President of The Marketing Arm Group, Inc., a full service marketing, advertising and PR consultancy service, which Read and his partner Melanie S. Burk-Read created in 2003. Prior to creating BEDROOM Magazine, Read had worked in the advertising and marketing agency business since 1975.  Read created a previous full-service agency, Read, Tatulli and Purdy, Inc., in Providence, RI in 1993. In 1987 Read created his first business-to-business, technical–industrial marketing, advertising and PR agency under the name RTD/Read, Inc. From 1975 until 1987 Read worked for four different full service advertising and marketing agencies in the Greater Boston and Providence, RI areas.    

 

Read will continue to offer free-lance services to the magazine, writing assigned articles, and he will edit and post news stories, forum articles and blogs to www.BEDROOM-Mag.com and www.sleepinformation.org, the Specialty Sleep Association (SSA) website. Read currently is working for manufacturers and suppliers in the mattress, bedding and sleep accessories field.  

 

For further information contact, Dale T. Read at daler@rtppub.com or phone 401-864-4257.

 

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