Follow us on  

   Bookmark and Share

SSA Environmental Program: Member Login   Member Info & Registration

Home      About     Trade Shows/Events     Environmental Program      Member Directory      Join the SSA      Contact

 
Consumer Info
Mattress & Pillow Types
How to Choose a Mattress
Welcome New Members

Join the SSA Today!
Click to Learn More!

 

 

Specialty Sleep Mattress/Bedding Retailers Should Learn about

Earthcare Latex and Memory Foam Beds From I-Care

 

November 17, 2008 - The High Point furniture market and has come and gone and General Manager Jim Wall and the team from I Care LLC, a separate business unit of Hickory Springs Manufacturing offered retailers quite an impressive presentation of latex and memory foam mattresses and pillows under the newly launched brand: Earthcare. The quality of look, presentation and the feel of the new Earthcare line was excellent and the value was apparent to mattress/bedding veterans. Earthcare’s presence at the High Point market, and the subsequent coverage in market related industry magazines surely called attention to the new brand line up and generated retailer interest. Now; however, over a month has passed and BEDROOM Magazine feels it is important to direct retailer’s attention to the new Earthcare line offered by I Care Sleep, LLC.

 

Specialty Sleep Brand Strategy

In mid October I Care Sleep, LLC announced a duo brand strategy for the company’s two product lines. The company was determined to position the I Care Sleep business unit with its Earthcare brand line as a “Specialty Bedding Manufacturer “effectively competing in the latex and memory foam categories To do so, the company identified brand strategies for its both of its state-of-the-art product lines: Earthcare – which is sold directly to furniture and bedding retailers – and its private label line for other manufacturers, sold to licensors under the umbrella name “i-care.”

 

Earthcare is a collection of mattresses, mattress toppers and pillows launched earlier in 2008. The Earthcare product line relies heavily on natural latex and Preserve™ by Hickory Springs, a bio-based foam, as core components. “We have worked hard to be responsive to public concerns about health and ecology,” says Wall. “At this stage, our aim is to do as much as we can to leave a delicate environmental footprint while capturing market share in a growing category.”

 

An exclusive line of Earthcare products for Klaussner Home Furnishings is sold through their retail stores.

The i·care brand utilizes memory foam as a key component and is currently sold as i·care Elite by Therapedic in three mattress styles. Gerry Borreggine, Therapedic president and CEO, played an instrumental role in development of the new mattresses before launching the line in his company’s showroom at this summer’s Las Vegas Market. “i-care Elite was especially well received by our group because it has a very visual selling story which can be easily transferred at point of sale,” says Borreggine. “In addition, it has a high-tech story to tell with improved support and inner construction.”

 

All Earthcare and i·care products are designed with a focus on multiple comfort features and other benefits, including some that require proprietary technology. “We want to make good on our brand promise to ‘make your bed a sanctuary,’” adds Wall. “At the end of the day, that is literally what it has to be about.”

 

Within each brand, a diverse collection of premium pillows and mattress toppers are marketed for add-on sales at retail, priced from $35 to $300.

 

Retail prices points range from $1,299 to $2,199 for mattress sets.

 

I Care Sleep, LLC is a member of the Specialty Sleep Association (SSA) and exhibits at the High Point and Las Vegas Furniture Markets.

 

I Care Sleep, LLC Featured Earthcare 14-inch Pillowtop

Mattress at High point Market

Line Extension Features Bamboo, Latex, Memory Foam Pillows

 

I Care Sleep, LLC recently showcased its new Grandeur 14-inch pillow top mattress in the specialty mattress company’s Earthcare line, at the fall market here, Oct. 20-24.

 

Emphasizing its message to consumers to “Make Your Bed a Sanctuary,” the company has given its newest luxurious mattress extra comfort with two additional inches of Preserve™ memory foam cushioning.

 

The Earthcare Grandeur mattress also features a zippered bamboo cover that can be removed for easy cleaning. “We know consumers care about health and environmental issues,” says Jim Wall, general manager. “We want to grow our market share of this important category and do as much as we can to address their concerns.”

 

The solid wood foundation supporting all that comfort is handcrafted by North Carolina craftsmen.

The Grandeur, available in Twin, Twin XL, Full, Queen and King sizes, featured along with three additional Earthcare mattresses as well two styles from the i-care line.

 

ABOUT EARTHCARE

Earthcare is a collection of mattresses, mattress toppers and pillows launched by I Care Sleep, LLC, the makers of i·care sleep products, in 2008. The Earthcare product line, manufactured to leave a delicate environmental footprint, relies heavily on natural latex and Preserve™ by Hickory Springs, a bio-based foam, as core components.

 

Retail prices points range from $1,299 to $2,199 for mattress sets.

 

A diverse collection of premium pillows and mattress toppers are marketed for add-on sales at retail, priced from $35 to $300.

 

All Earthcare and i·care products are designed with a focus on multiple comfort features and other benefits, including some which require proprietary technology.

 

Retailers seeking to carry the new line or to receive more information should contact Jim Wall, I Care Sleep, LLC, (336) 885-7506, jawall@hickorysprings.com

 

© 2010 Specialty Sleep Association. All rights reserved. All logos and news contained in this website is copyrighted. No part of this website may be copied, retransmitted, reposted nor reproduced by any means, electronic or otherwise, without the express, written consent of the Specialty Sleep Association and/or the owner of the copyrighted content. For more information, contact us.