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March 10, 2009 -
Eclipse International has
launched a new program to
simplify the mattress buying
experience and guide the
consumer to a sleep system that
is ideal for her body type. The
keystone of this new sales
program is an in-store guide
used by both the consumer and
retail sales associate. Based on
pressure mapping studies
performed at the Eclipse
International headquarters, the
program enables the sales person
to guide the customer to one of
six categories of sleep surfaces
– more specifically, the one
that provides them with optimal
pressure relief.
The categories are as follows:
Extra firm, Gentle firm, Plush,
Plush Pillow Top, Ultra Plush,
and Ultra Plush Euro Pillow Top.
Eclipse International is
committed to providing its
retail partners with value and
with the tools that they need to
do business and compete.
“Now a sales person can assist
in the comfort decision by
guiding the consumer to a
mattress that will give them
optimal pressure relief as well
as one that they find
comfortable. It helps the
retailer and also gives the
customer peace of mind because
they know that they are choosing
the right mattress for them.
When a person sleeps on a bed
that does not provide adequate
support for their body type,
their back and neck are forced
into a position that irritates
the joints of the spine and
pinches on the sensitive nerves
in those areas. This inevitably
leads to the person waking with
tight muscles, back pain, neck
pain and even headaches.” (Dr.
Jason Hagman, Eclipse
International Vice President).
“Eclipse International is
working to ensure that people
who choose to sleep on an
Eclipse mattress are getting a
good night’s sleep and waking up
feeling refreshed without pain
or stiffness. Sleeping on a bed
with Eclipse’s clinically proven
Spinal Zone Sleep System, as
well as on a sleep surface that
provides optimal or minimal
pressure, is a powerful
combination for enabling us to
do that.” (Ken Wilschek, Program
Developer).
Eclipse mattresses with the
patented Spinal Zone Sleep
System are the only mattresses
endorsed by the largest
chiropractic representative
organization in the world, the
Congress of Chiropractic State
Associations.
Retailers interested in
learning more about the full
Eclipse line and the new
comfort-decision program should
contact Matt Connolly or Stu
Carlitz at Eclipse:
www.Eclipsemattress.com or
call toll Free 800-634-8434, Fax
732-628-0155,
info@eclipsemattress.com. |
