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July 22, 2009 -
The Englander Company,
one of the world’s largest
mattress companies and second
oldest brand in the U.S., said
it had signed an exclusive
domestic licensing agreement
with T3 Recovery Products to
manufacture and distribute the
Official Mattress of Ironman®.
Kevin Toman, President of
Englander, said “The Official
Ironman® Mattress Collection was
developed by T3 Recovery
Products as a way to address the
better sleep needs of today’s
consumer by focusing on
components within the mattress
that are clinically proven to
enhanced recovery while
sleeping.” Toman adds, Ironman
is the number one user-based
sports brand in the world with
over 80% brand awareness, and
the Ironman brand is sure to
bring new customers into the
market during these challenging
times.”
“Recovery starts with a good
night’s sleep and the Ironman
brand validates the need for
recovery.” says Richard Brass,
President of T3 Recovery
Products. “The Ironman lineup
will utilize exclusive Ironman
Sleep Technology™ designed to
provide better sleep and faster
recovery while sleeping.” adds
Brass.
Englander is already
shipping retailers the T3
Recovery Mattress. They will
feature the product at the Las
Vegas Furniture Market in
September 2009 in Showroom
C-1301. For more information,
visit
www.Englander.com.
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