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FabricTech International Positions Itself as the Premium Mattress and Pillow Protection Brand to Top 100 Retailers

 

July 15, 2010 - FabricTech International, the innovative leader in health and allergy protection through advanced technology in the sleep products protection industry, continued its record growth into 2010, nearing the 1,500-door count with the addition of many of the nation’s Top 100 retailers.

 

FabricTech International products are now available at such leading retailers as Mor Furniture, America’s Mattress, RC Willey, Sit ‘N Sleep, Bob’s Discount Furniture and Ashley Homes Stores.

 

“Over the past 18 months we have not only built out a full sales and training network in the United States, but we have made significant logistics enhancements that secure our ability to service large retailers across many geographies,” said FabricTech President and Chief Operating Officer Jeff Bergman. “New packaging and point-of-purchase materials have also had a huge impact at retail, giving RSAs an edge in explaining to consumers the benefits of our products.”

 

According to FabricTech Chairman and Chief Executive Officer Arnold Hershbain, while the company has always offered a high-quality premium line, the infrastructure improvements were a necessary investment to grow the brand.

 

“Today, we are increasingly viewed by quality retailers as the premium protection product brand on the retail floor. Our product innovation, sales training, marketing, branding and logistics have become recognized as a strategic tool for the retailer to increase their margins in the sleep essentials arena,” he said.

 

Founded in 1992, FabricTech International provides consumers with a safer and healthier sleeping environment by utilizing the most advanced technology, the finest materials and highest quality workmanship. In addition, all FabricTech International products adhere to strict medical guidelines. FabricTech International is the exclusive provider of mattress protection products for The Style Network.

For more information about FabricTech International visit www.fabrictech.com or call 800-758-8563.

 

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