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July 15, 2010 -
FabricTech International,
the innovative leader in health
and allergy protection through
advanced technology in the sleep
products protection industry,
continued its record growth into
2010, nearing the 1,500-door
count with the addition of many
of the nation’s Top 100
retailers.
FabricTech International
products are now available at
such leading retailers as Mor
Furniture, America’s Mattress,
RC Willey, Sit ‘N Sleep, Bob’s
Discount Furniture and Ashley
Homes Stores.
“Over the past 18 months we have
not only built out a full sales
and training network in the
United States, but we have made
significant logistics
enhancements that secure our
ability to service large
retailers across many
geographies,” said FabricTech
President and Chief Operating
Officer Jeff Bergman. “New
packaging and point-of-purchase
materials have also had a huge
impact at retail, giving RSAs an
edge in explaining to consumers
the benefits of our products.”
According to FabricTech Chairman
and Chief Executive Officer
Arnold Hershbain, while the
company has always offered a
high-quality premium line, the
infrastructure improvements were
a necessary investment to grow
the brand.
“Today, we are increasingly
viewed by quality retailers as
the premium protection product
brand on the retail floor. Our
product innovation, sales
training, marketing, branding
and logistics have become
recognized as a strategic tool
for the retailer to increase
their margins in the sleep
essentials arena,” he said.
Founded in 1992, FabricTech
International provides consumers
with a safer and healthier
sleeping environment by
utilizing the most advanced
technology, the finest materials
and highest quality workmanship.
In addition, all FabricTech
International products adhere to
strict medical guidelines.
FabricTech International is the
exclusive provider of mattress
protection products for The
Style Network.
For more information about FabricTech
International visit
www.fabrictech.com or call 800-758-8563. |
