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 July 16, 2010 -
Fabrictech International, the innovative leader in
health and allergy protection in the sleep products
industry, has completed the re-branding of its premium
protection lineup called “PureCare™”, which highlights
the performance fiber characteristics found in its new
Antibacterial Silver mattress and pillow protectors.
The company spent the past several months rebranding the
program in order to help retailers showcase the benefits
of premium health and allergy protection products that
raise the industry’s performance bar to “allow the
consumer to take back their bedroom” by killing bacteria
on contact, as well as providing complete protection
against bedbugs, dust mites, allergens and moisture.
Retailers can now sell making
the bedroom a healthier place to
sleep
“Fabrictech products enable the
retailer to have a completely
different conversation with
their customers. Instead of just
talking about a protector in the
context of a warranty, they can
raise the bar and also talk
about making the bedroom a
healthier place to sleep,” said
Fabrictech President and Chief
Operating Officer Jeff Bergman.
“PureCare Antibacterial Silver
allows us to take health and
clean to a new level. Our
mattress and pillow protectors
not only guarantee the
manufacturer’s warranty, but
they create the cleanest surface
for the sleeper while not
altering the comfort of the new
mattress and pillow.”
In addition to the rebranding
program that affords new
packaging and POP tools,
Fabrictech also provides its
dealers with extensive
retail-focused training to help
RSAs better sell accessories in
today’s competitive business
climate.
Bergman said the company will
use the PureCare brand as a
platform for future premium
products. “We are exploring how
to integrate other additives
into our mattress and pillow
protection products that will
enhance the health, safety and
comfort of our customers.
PureCare will be our brand
platform for this future
innovation,” he said.
The PureCare™ Antibacterial
Silver system safeguards your
mattress and pillows from
bacteria, mildew and fungi with
silver ions that locate bacteria
and deactivate it while
suppressing the reproduction of
dust mites and their allergens.
Combined with Fabrictech’s
OmniGuard™ Ultra fabric that is
bedbug, dust mite and allergen
proof, FabrichTech tells BEDROOM
Magazine that the new PureCare™
Antibacterial Silver products
provide the healthiest and
cleanest mattress and pillow
protectors available today.
A byproduct of the sterilization
of bacteria is a hygiene
function that protects against
its resulting unpleasant odors.
Additionally, the reproduction
of dust mites and their
allergens are effectively
inhibited. The product is
dermatological tested and safe
and Oeko–Tex certified. The
silver thread fibers in the
fabric provide unique
protection, yet are small enough
not to impair the comfort and
contour of the sleep surface.
Fabrictech’s PureCare™
Antibacterial Silver mattress
protection products range in
suggested retail price from $119
to $169 in queen size. Its
pillow protection product is
$39.
“The Fabrictech brand is
continuing its steep growth
because we deliver high quality,
health protection, value and
outstanding service to our
retailers. We remain dedicated
to providing the finest products
that provide the best possible
margins to our customers,” said
Fabrictech Chairman and Chief
Executive Officer Arnold
Hershbain.
Visit Fabrictech
International at the Summer Las
Vegas Furniture Market at
Showroom C-1532.
Founded in 1992, FabricTech International provides
consumers with a safer and healthier sleeping
environment by utilizing the most advanced technology,
the finest materials and highest quality workmanship. In
addition, all FabricTech International products adhere
to strict medical guidelines. FabricTech International
is the exclusive provider of mattress protection
products for The Style Network.
For more information about
FabricTech
International visit
www.fabrictech.com or call 800-758-8563.
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