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January 11, 2010 -
FabricTech International,
known for their pioneering
leadership in advanced
technology and comfort to the
sleep products protection
industry, is again raising the
industry’s performance bar by
introducing a new line of
products that “allow the
consumer to take back their
bedroom” by killing bacteria on
contact, as well as providing
protection against allergens,
dust mites and moisture.
The premium line will be called
FabricTech Elite and will
be the first time Sanitized®
Silver fibers, imported from
Germany, are used in bed and
pillow protection products in
the United States.
FabricTech Elite has a unique
sanitized silver system that
safeguards your mattress and
pillows from bacteria, mildew
and fungi with silver ions that
locate bacteria and deactivate
it while suppressing the
reproduction of dust mites and
their allergens, according to
FabricTech 2000 sources.
“Simply put, Fabrictech Elite
mattress and pillow protectors
offer the finest unsurpassed
protection against bacteria and
dust mites, mold and mildew in
our industry,” said FabricTech
International President and
Chief Operating Officer Jeff
Bergman. “It is time for our
customers to take back their
bedroom from the bacteria and
dust mites that create an
unhealthy sleeping environment,
and allow them to rest assured
that their bedroom is the safest
place to be.”
According to Bergman one
by-product of the sterilization
of bacteria is a hygiene
function that protects against
its resulting unpleasant odors.
Additionally, the reproduction
of dust mites and their
allergens are effectively
inhibited. The product is
dermatological tested and safe,
and environmentally friendly.
The silver thread fibers in the
fabric provide unique
protection, yet are small enough
not to impair the comfort and
contour of the sleep surface.
Most mattress odors are the
result of fast multiplying
bacteria cells that add a foul
smell to normal body
perspiration. The Sanitized®
Silver fiber works like a
deodorant to controls the
multiplication of bacteria so
there is no odor from
perspiration and the sleep
surface smells fresh. All Elite
products can also be washed for
additional freshness.
“Our FabricTech Elite product is
the result of the ongoing work
of our strong research and
development team. They are
constantly looking to bring new
innovations in health and
hygiene to the sleep surface
protection industry,” said
FabricTech International
Chairman and CEO Arnold
Hershbain. “We believe the
introduction of bacteria
prevention in our products will
be as important as the first
time we offered a total
encasement product and our
exclusive PureFlow™ filter with
AirXchange micro-filtration
technology that adds a new
degree of comfort with a
breathable micro-filter sewn
into products.”
Bergman added that the finest
retailers in the sleep products
industry continue to look to
FabricTech to expand their
offerings of bed and pillow
protection products. “Our
unequalled quality and
technology allow the retailer to
effectively convey the value of
mattress and pillow protectors
to the end consumer. Our retail
training program is the conduit
to helping our customers capture
the extra 5 to 10 percent volume
that they are missing in this
product category with astounding
profit margins,” he said. “Our
retailers are constantly looking
to expand our lineup as they see
it as a means to not only offer
their customers a superior sleep
product protection solution with
unparalleled customer
satisfaction, but also higher
profits themselves. FabricTech
Elite mattress protection
products range in price from
$119 to $169 in queen size. Its
pillow protection product is
$39.
In addition to the Elite series,
FabricTech offers an entry-level
program called StainGuard, a
quilted and organic cotton
lineup of its popular mattress
protector, total encasement and
pillow protection line, and it’s
flagship OmniGuard® Ultra line
that uses a breathable PolyKnit™
outer layer absorbs
perspiration, moisture and
stains, while the waterproof
InnerShield™ membrane protects
them from reaching the mattress.
It wicks moisture away instead
of creating an uncomfortable
“puddle” effect. This also
prevents mold and mildew from
forming. OmniGuard® Ultra is
naturally dust mite, bed bug,
stain and water resistant, and
is made with no added chemicals,
so it is safe for children and
pets. The products are
waterproof, quiet and cool,
unlike noisy, sticky vinyl.
Retailers interested in
learning more about FabricTech
products should visit FabricTech
International at the Winter Las
Vegas Furniture Market at
Showroom C-1532 or visit
www.FabricTech.com. |
