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June 18, 2008 -
FabricTech2000, the
nation’s leader in bringing
advanced technology and comfort
to the sleep products protection
industry, recently surpassed the
700 door count with the addition
of the Mattress4You chain in
Atlanta. They join Sleepy’s, RC
Wiley, Value City Furniture and
Ashley Home Stores as the
flagship retailers carrying the
company’s patented products
nationwide.
“Dealers are positioning our
product as a premium solution
for mattress and pillow
protection in their stores,”
said FabricTech2000 President
Arnold Hershbain. “Because we
provide exceptional training and
support to the dealers and their
retail sales associates, there
is usually an attractive spike
in accessory sales after our
products reach the floor.”
Hershbain said that new
technologies offered in their
products make the FabricTech
lineup a favorite for consumers
purchasing higher-end bedding
and, in particular, visco latex
products.
“The unique construction of our
products provides the ultimate
in protection, without altering
the feel of the mattress in any
way. This is particularly
important in visco and latex
products. The consumer is making
the purchase based on a
particular feel when they demo a
mattress in the store. In many
cases, with other mattress pads,
they would be dissatisfied with
the mattress when they get it
home because most pads interfere
with the temperature sensing
properties of the foam and alter
the mattress’s overall comfort.”
Hershbain also said that over
the past few months the company
has added national sales
executives in Tennessee, Florida
and California to better service
dealers throughout the country.
All FabricTech2000 products
prevent skin particles and
moisture from reaching a
mattress, using a three-step
approach. OmniGuard® Ultra’s
breathable PolyKnit™ outer layer
absorbs perspiration, moisture
and stains, while the waterproof
InnerShield™ membrane protects
them from reaching the mattress.
It wicks moisture away instead
of creating an uncomfortable
“puddle” effect. This also
prevents mold and mildew from
forming. OmniGuard® Ultra is
naturally stain and water
resistant, and is made with no
added chemicals, so it is safe
for children and pets. The
products are waterproof, quiet
and cool, unlike noisy, sticky
vinyl. The InnerShield™ membrane
also safeguards a mattress
manufacturer’s warranty since it
can be voided if there is a
stain on a mattress –regardless
if your claim is for another
reason.
Founded in 1992, FabricTech2000
provides consumers with a safer
and healthier sleeping
environment by utilizing the
most advanced technology, the
finest materials and highest
quality workmanship. In
addition, all FabricTech2000
products are proudly made in the
United States and adhere to
strict medical guidelines.
FabricTech2000 is the exclusive
provider of mattress protection
products for The Style Network.
For more information about
FabricTech2000 visit
www.fabrictech.com or
call 800-758-8563. |
