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New Glideaway Offerings Bring Greater Consumer Ease

and Selection to Bed Frame Category

 

March 2, 2011 - The bed frame market, for a long time rather low on choice and consumer friendliness, is about to get a wake up call: Glideaway® Steel Products is revolutionizing the category with the introduction of two innovative steel bed frames that solve common consumer problems including adjustability, and storage space. The company will debut the Hotelier and Space Saver models at High Point Furniture Market, April 2-7, 2011. Each frame is designed to provide the consumer with special features while maintaining the high level of performance for which the company is known.

 

“One of my goals when I came to Glideaway was to raise the bar in the bed frame category with more innovative and exciting products,” said Glideaway National Sales Manager Mike Stowe. “The ability to sell a higher margin of accessories – especially in today’s market – is important to our retail partners. Over the last several months, Glideaway has successfully provided our customers with additional up-sell opportunities with our sleepharmony pillows and protectors. We believe these new bed frames can also offer an additional way to boost revenue.”

 

For years consumers were forced to take home a stock bed frame the retailer provided mattress sales. The new Glideaway bed frames offer special features that are appealing to people who are looking to maximize space in their bedrooms or want the flexibility to change the size of a bed frame in the future.

 

The heavy duty all-steel Hotelier bed frame adjusts to fit full, queen, king and California-king size bedding. The base’s top corner brackets are easy to secure and ensure a stable, no-rocking, foundation and its cutting edge design provides maximum support.

 

For consumers looking to maximize every inch of their bedroom, Glideaway has developed the Space Saver bed frame which offers a full 14 inches of under-the-bed storage space from floor to frame. In addition to a folding design which allows for ease of storage, the Space Saver features an all-steel and welded construction to create a super-strong foundation and eliminate the need for a box spring.

 

“Glideaway has been a leading metal frame and support manufacturer for 50 years. In the late 1950’s, my Uncle Harry invented the first slatless metal rail system that helped put Glideaway on the map,” said Glideaway Executive Vice President of Sales Ron Fredman.   “We sell 35 of the top 100 furniture retailers bed frames manufactured in our St. Louis, MO factory.”

 

Founded in the 1920s as a furniture retailer in Illinois, Glideaway is a full-service bedding manufacturer and supplier to full-line furniture retailers, specialty sleep shops, and web-based e-tailers.  Their products include a complete line-up of Visco and latex mattresses, power bases, bed frames, day beds and trundle beds, pillows, mattress protection products, headboards and juvenile beds. Based in St. Louis, the company employs more than 140 people in its 120,000 square-foot manufacturing, distribution, and showroom complex.

 

To see these and Glideaway’s other product introductions, please visit their new High Point showroom at IHFC M-410.

For more information, visit www.glideaway.com or call 800-428-5222.  

 

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