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Consumer Demand Prompts Glideaway to Introduce Expanded Hybrid Line in Vegas

 

Sleep Harmony Additions Minimize Discomforts That Impede Proper Sleep

 

February 23, 2010 - Specialty sleep manufacturer Glideaway® recently expanded the company’s Sleep Harmony™ collection with the recent introduction of three new latex mattresses – Balance, Harmony, and Revitalize – at the Las Vegas Market on February 1 to 5. The additions expanded the choices to consumers of the line’s premium comfort and value for which the company is best known.

Talk around the bedding industry shows that consumers looking to buy a bed have become more educated and their tastes more discriminating over the last five years. The Sleep Harmony collection offers the best of all worlds – the positives of memory foam, such as temperature regulation, and the benefits of latex, such as breathability and better support.

“With the recent introduction of hybrid mattresses, our customers are selling more latex beds than ever before,” said Glideaway CEO Carmi Fredman. “Consumers have discovered that memory foam mattresses provide the best sleep experiences. Because our brands are becoming more widely recognized as a source of guaranteed quality and value for sleeping needs, retailers are requesting a broader selection in the most popular category.”

The new Sleep Harmony products include Balance, an 11” Visco Latex Mattress, Harmony, a 13” Euro Pillow Top Visco Latex Mattress, and Revitalize, a 15” Super Pillow Top Visco Latex Mattress. Suggested retail prices range from $999 - $1,799 for a queen.

Each offers a naturally anti-microbial bamboo cover, a layer of four pound ventilated memory foam to provide maximum comfort and a cooler night’s sleep, a layer of synthetic latex for support, a layer of comfort foam to soften the bed so it is not too firm, and a layer of high density base foam to allow for greater durability.

“The layers of memory foam in our mattresses provide the necessary pressure relief for minimal tossing and turning,” said Fredman. “The product’s support features will let the heaviest parts of your body (your shoulders and hips) sink into the mattress without experiencing circulation cutoff.”

Since receiving its first patent over 45 years ago, Glideaway has designed and produced many consumer-proven, problem-solving product innovations that create value for the consumer while enhancing the safety of the furniture industry. The company has been a leader in designing frames and center support systems that not only meet but exceed the warranty requirements of National Bedding Suppliers.

Glideaway’s priorities have always been to emphasize great customer service and quality products. With a complete line of problem-solving products ready for immediate shipment, Glideaway continues to surpass customer expectations giving their retailers a competitive edge.

Retailers interested in learning more about Glideaway should visit www.glideaway.com.

 

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