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Hollandia Debuts Expanded 3D Collection at Vegas Market


September 3, 2009 - Hollandia International, manufacturers of the world’s most luxurious sleep systems, will exhibit two new designs in its 3D Collection during the Las Vegas Furniture Market from September 14th to 17th.


Located in the Specialty Sleep Association’s showroom in space C-1350, Hollandia will display their newest 3D technology in two different configurations: the 3D PLATINUM-LUXE™ adjustable bed, and the 3D mattress on a brand new frame design that has been completely upholstered in the 3D fabric. The company will also present its demo adjustable base for all to see the inner workings of their beds.

Even the merchandising materials are three-dimensional. To complete the “3D Experience” Hollandia has created an attractive new catalog designed in 3D, which comes with a complimentary pair of 3D glasses.


“The response to our breakthrough 3D technology has been very strong,” said Hollandia CEO Avi Barssessat. “The technology delivers many health benefits that consumers want, including a cooler sleep surface that is also more hygienic, since it is machine washable.”


The high-tech 3D Collection of mattresses and pillows features Hollandia’s exclusive 3D braided fabric, a functional three-dimensional fabric and the most hygienic material available for mattresses today. It is antimicrobial, hypoallergenic, dust mite resistant and offers outstanding air circulation and temperature and moisture regulation.


The new technology is highly breathable, creating an extra layer of air between the mattress and the consumer. The 3D material remains soft to the touch, yet durable and washable. The core is made of naturally ventilated Vita Talalay Latex.


Both the 3D mattress and the 3D upholstered frame comes in a variety of colors including charcoal grey, khaki beige, deep brown, gold, green and white.  Prices start at $2,839 in queen with a flat foundation and $6,000 in queen with an adjustable foundation. The upholstered 3D frame is available for an additional $2,600 in queen, and may be sold separately to work with existing mattress sets.


Hollandia International’s popular PLATINUM-LUXE™ bases ($6,000-$11,000) use the most advanced technology available and can be used with any Hollandia bed frame. Offering an 11-year warranty, their models include a Mobile Bed System that easily helps move the system, a Total Safety System that stops the bed’s movement for safety purposes, Pneumatic Remote Control, Back sliding system, Flexible Shoulder Zone and Telescopic head support.


Drawing upon an unparalleled heritage of more than 27 years of perfecting sleep systems, the company creates a unique customer experience by combining superior service with the highest quality materials - assuring luxurious rest and relaxation.


In addition to their 3D Collection and PLATINUM-LUXE™ Advanced Sleep Systems, Hollandia manufactures a full range of complementary Sleep Essentials such as plush pillows, fitted sheets, blankets and mattress protectors. Committed to innovation and technology, Hollandia also offers custom-made Style Essentials such as a daybed or ottoman that can easily transform into an extremely comfortable guest bed.


Hollandia International now operates in more than 120 locations throughout the world. Manufactured in Israel, Hollandia has retail locations at The Marketplace Design Center in Philadelphia and King of Prussia Mall, The Mall at Short Hills in New Jersey and within European Sleep Leader in West Palm Beach, FL.


The company has plans to open additional luxury retail centers, as well as partner with other like-minded luxury retailers and wholesalers.


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