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December 21, 2009 - Bedding
suppliers and retailers are
gearing up for the mattress
industry’s blockbuster event of
the year, with an air that says
they’re ‘playing to win’ in
2010. On Tuesday, Feb. 2
World Market Center Las Vegas
will host its first “Kick Off to
Bedding” – an all-star day of
activities focused the home
furnishings industry’s most
profitable sector.
“Kick Off to Bedding 2010” will
underscore the winning line-up
of new products and collections
at February Market, coupled with
exclusive networking events and
complimentary programs. There’s
no better arena than Las Vegas,
which is the undisputed market
leader for the bedding industry
with 75-plus suppliers and
brands showing their lines.
“With so many new product
introductions planned for
February among our mattress
producers, we wanted to shine a
giant spotlight on our bedding
market and create new
opportunities to grow business
for our customers in 2010,” said
Babs Blair, vice president of
leasing for World Market Center
Las Vegas. “We have a terrific
line up of networking and
content-focused events that will
energize retailers and ensure
February Market is the
‘Super-bowl’ of the bedding
industry.”
Bedding technology has changed
dramatically in recent years and
because most homes have at least
three beds, retailers find
bedding scores sales when it’s
part of their merchandise mix.
“Bedding has been a very
important category for us, and
we have nurtured it right from
the start,” Blair said. “The
bedding industry is constantly
evolving with trends and new
products and deserves a place as
a recognized category within our
Market. Our ‘Kick Off to Bedding
2010’ events allow us to
highlight our bedding-rich
market in an exciting way.”
The playbook for the day’s
events includes the following:
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“The Producers: Power
Breakfast” – The day of
events will start at 8 a.m.
Tuesday, Feb. 2, with a
bedding producer roundtable
discussion hosted by
Furniture/Today. Senior
bedding executives will
share their perspectives on
the industry’s business
prospects in the new year
and will reveal what their
companies will be doing to
spark sales.
-
“Environmental Claims: What
Marketers and Retailers Need
to Know --- Terminology,
Definitions, Standards and
Trends for the Bedding
Industry” - sponsored by
the Specialty Sleep
Association (SSA) on
Tuesday, February 2, at 2:00
p.m. in Building C-1350
within the SSA conference
area. In conjunction with
the release of these
findings from a “Green
Initiative” consumer survey,
the organization will also
release a set of definitions
and terms based on research
conducted over the past nine
months. Open to the public,
the Mattress/Bedding “Green
Initiative” is working to
better define common terms
being used in the industry
to achieve transparency with
clear terminology based on
consumer and retail sales
research.
-
“Kick Off to 2010: The
Bedding Producers and
Players” – World Market
Center Las Vegas teams up
with its top producers to
host a private event that
brings the bedding
industry’s power players
together for networking and
insights. Invited guests
will enjoy an entertaining
address by former New
Orleans Saints quarterback,
Archie Manning. Manning had
an impressive professional
football career from 1971 -
1984 that netted him NFL's
Most Valuable Player in 1978
and induction into
Mississippi's Sports Hall of
Fame in 1989. Manning is a
father of current
Indianapolis Colts starting
quarterback Peyton Manning,
current New York Giants
starting quarterback Eli
Manning, and former Ole Miss
receiver Cooper Manning.
Manning’s on-the-field
leadership will present new
insights for an industry
“playing to win.”
The industry’s largest producers
show at World Market Center Las
Vegas, including Sealy, Simmons,
Serta, Spring Air, Tempur-Pedic,
Comfort Solutions, International
Bedding, Therapedic, Englander,
Restonic, Corsicana, Fashion Bed
Group, King Koil among many
others.
The Summer 2010 Las Vegas Market
is scheduled for February 1-5,
2010 at World Market Center Las
Vegas. Attendees can register
and reserve discounted rooms
online now at
www.LasVegasMarket.com.
About World Market Center
Las Vegas World Market Center
Las Vegas is an integrated home
and hospitality contract
furnishings showroom and trade
complex. The state-of-the-art
campus showcases furniture,
decorative accessories, gift,
lighting, area rugs, home
textiles and related segments,
as well as the Las Vegas Design
Center (LVDC), now open daily to
consumers and designers. World
Market Center currently hosts
Las Vegas MarketTM biannually in
February and September – the
preeminent total home market.
Additionally, making its debut
in February 2010,
INSPIREDESIGNTM at World Market
Center represents a dynamic
alternative for manufacturers
and companies serving the
hospitality design marketplace.
In 2010, World Market Center
will launch the inaugural Gift +
HomeTM show catering to the
gift, decorative accessory and
seasonal industries. Find us on
Facebook and Twitter.
For more information on World
Market Center Las Vegas, visit
www.LasVegasMarket.com. |
