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Latex International Recognizes Eisenberg & Siragusa With New Leadership Roles
 
June 6, 2011 - Latex International recently announced that the company’s long-time sales and marketing executive Tomas Eisenberg and industry veteran James Siragusa have been promoted to new responsibilities. Eisenberg will assume the leadership of marketing and branding as vice president of strategic marketing, and Siragusa becomes vice president of sales for Latex International’s global sales efforts.

Eisenberg joined Latex International in January 2002, first heading the pillow sales division and then assuming a number of senior sales positions at Latex International beginning in 2009. He had a decade of senior sales management experience in the consumer products sector prior to joining the company. Under his leadership, pillow sales increased by more than 25 percent and its international mattress business doubled. In addition to developing both the international and domestic distribution channels, Eisenberg has been instrumental in designing and building the company’s direct-to-retail branded pillow programs and contract manufacturing for licensed products in this newly created position, Eisenberg will spearhead Latex International’s new corporate branding and marketing initiative, which the company expects to unveil later this year.

Siragusa returned to Latex International earlier this year to assume responsibility for international sales. He first joined the company in 1998 as director of business development, and was then promoted managing director of international growth in 2004. He is also credited with designing and executing direct-to-retail programs globally, including the United States. He left the company in 2009 to start an international business consulting practice.

Before joining Latex International, Siragusa held senior sales positions at Sealy, Simmons and Premier Bedding Group. Earlier in his career, he was a buyer for Gimbel’s, Macy’s and Dillard’s.

“Today we are recognizing two of our most seasoned executives and giving them both expanded responsibilities that are critical to the mission of our company. They will each play an important role as we evolve from a company that simply manufactured latex cores and toppers, into the leading brand in the hottest growth sector –latex—in the sleep products space,” said Latex International President and CEO Dave Fisher.

Founded in 1975, Latex International is the world’s largest manufacturer of latex mattresses and pillows, sold under many leading brand names through strategic business partners. Latex sleep products provide a unique feel of comfort and support by gently conforming to body contours, which provide a naturally resilient and healthy sleep environment. More than 200 employees produce mattress cores, toppers and pillow buns utilizing both the Talalay molding and Dunlop continuous flow process from manufacturing and fabrication centers in Shelton, CT; Wichita Falls, TX and Harrogate, England.

For more information on the company, please visit www.latexinternational.com.

 

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