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June 6, 2011 -
Latex International recently
announced that the company’s
long-time sales and marketing
executive Tomas Eisenberg and
industry veteran James Siragusa
have been promoted to new
responsibilities. Eisenberg will
assume the leadership of
marketing and branding as vice
president of strategic
marketing, and Siragusa becomes
vice president of sales for
Latex International’s global
sales efforts.
Eisenberg joined Latex
International in January 2002,
first heading the pillow sales
division and then assuming a
number of senior sales positions
at Latex International beginning
in 2009. He had a decade of
senior sales management
experience in the consumer
products sector prior to joining
the company. Under his
leadership, pillow sales
increased by more than 25
percent and its international
mattress business doubled. In
addition to developing both the
international and domestic
distribution channels, Eisenberg
has been instrumental in
designing and building the
company’s direct-to-retail
branded pillow programs and
contract manufacturing for
licensed products in this newly
created position, Eisenberg will
spearhead Latex International’s
new corporate branding and
marketing initiative, which the
company expects to unveil later
this year.
Siragusa returned to Latex
International earlier this year
to assume responsibility for
international sales. He first
joined the company in 1998 as
director of business
development, and was then
promoted managing director of
international growth in 2004. He
is also credited with designing
and executing direct-to-retail
programs globally, including the
United States. He left the
company in 2009 to start an
international business
consulting practice.
Before joining Latex
International, Siragusa held
senior sales positions at Sealy,
Simmons and Premier Bedding
Group. Earlier in his career, he
was a buyer for Gimbel’s, Macy’s
and Dillard’s.
“Today we are recognizing two
of our most seasoned executives
and giving them both expanded
responsibilities that are
critical to the mission of our
company. They will each play an
important role as we evolve from
a company that simply
manufactured latex cores and
toppers, into the leading brand
in the hottest growth sector
–latex—in the sleep products
space,” said Latex International
President and CEO Dave Fisher.
Founded in 1975, Latex
International is the world’s
largest manufacturer of latex
mattresses and pillows, sold
under many leading brand names
through strategic business
partners. Latex sleep products
provide a unique feel of comfort
and support by gently conforming
to body contours, which provide
a naturally resilient and
healthy sleep environment. More
than 200 employees produce
mattress cores, toppers and
pillow buns utilizing both the
Talalay molding and Dunlop
continuous flow process from
manufacturing and fabrication
centers in Shelton, CT; Wichita
Falls, TX and Harrogate,
England.
For more information on the company, please visit
www.latexinternational.com. |
