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World’s Leading Manufacturer of Bedding Latex

Foam Components Joins SSA “Green Initiative”


June 15, 2010 - The mattress/bedding industry “Green Initiative” program spearheaded by the Specialty Sleep Association (SSA) has added a new supplier board sponsor: Latexco US, the United States/Canada division of Latexco of Belgium. Additionally, the President of Latexco West, Roger Coffey, has been named to serve on the founding board of the “Green Initiative,” which is focused on defining eco-friendly sleep and providing clarity for consumers shopping for mattresses and bedding.

According to Dale T. Read, President of the SSA, “We continue our strong outreach to suppliers in the mattress/bedding industry to further expand the ‘Green Initiative.’ Roger Coffey and Latexco are leading the way in the world of latex foam components for the bedding industry. As our Safety & Environmental Program evolves and expands in the months ahead, we look forward to their active involvement.”

Latexco produces a large range of mattress cores, toppers and pillow cores. Latexco US Holdings was the compapny’s first expansion in North America. Latexco US is part of the family owned Latexco N.V. group based in Europe with over 50 years of experience in serving the bedding industry worldwide. The company has an award-winning recycling process which turns waste product into clean, profitable alternatives.

“At Latexco, we feel that it is imperative to give back to our industry and customers. We have always been involved with the ecology of our products and our stewardship of the environment we draw our products from. The SSA ‘Green Initiative’ is the perfect forum for our thoughts and actions to be addressed. I am excited to being a member of the Board and look forward to working with such as prestigious group to achieve the Initiative’s goals,” said Coffey.

The SSA has recently announced an industry-wide product labeling effort that is the core elements of its Safety & Environmental Program. The ongoing national initiative is centered on addressing a key industry challenge: helping to bring “transparency” to acceptable practices in the manufacture and marketing of eco-friendly sleep products.

All aspects of the SSA program are based on in-depth national research and input from manufacturers, retailers, retail sales associates (RSAs), and the market at-large – as well as analyses of applicable consumer protection laws at the federal and state levels.

Founded in 1995, the Specialty Sleep Association is a national not-for-profit organization created to facilitate the growth and positive awareness of the specialty sleep category. SSA membership is comprised of more than 100 manufacturers and retailers ranging from small, family-owned businesses to large corporations. 

Those interested in learning more about the SSA, should contact Tambra Jones, Executive Director, SSA, 559-868-4187 or 559-676-8639, Visit


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