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Leggett & Platt® Retail Solution™ Boosts Accessory Sales,

Adds Incremental Revenue for Retailers

 

100+ Stores Sign Up For Company’s Retail Solution During First Year

 

May 10, 2010 - For mattress and bedding retailers who still do not understand what the Leggett & Platt Consumer Product Group offers them, and what it is about, L&P CPG products are marketed under four brands, including the Leggett & Platt® Home Collection™, Fashion Bed Group®, Southern Textiles™ and Adjustables™ by Leggett & Platt®. Together, these brands offer retailers and consumers a complete range of consumer bedding products and sleep accessories, available in retail furniture and bedding stores nationwide.

Just one year after launching Leggett & Platt Retail Solution (LPRS), an innovative integrated retail selling system, Leggett & Platt Consumer Products Group informed BEDROOM Magazine a few weeks ago (in April) that the program has surpassed expectations and participating retailers have experienced phenomenal success in sleep accessory sales.

“Our retail partners were hungry for a solution that helped them sell the benefits of sleep and ultimately move more sleep accessories,” said Rob Woods, president of Leggett & Platt Consumer Products Group, the company’s retail arm in the bedding industry. “During what was undoubtedly one of the toughest years on record for our industry, we saw LPRS customers boast tremendous sales gains in the accessory category that their competition couldn’t come close to beating.”

The comprehensive, customizable merchandising and marketing program is rooted in emotional marketing principles. It can be found in more than 126 bedding retailers and furniture stores from California to Texas to Pennsylvania, and even in Puerto Rico.

A couple of the comments received from participating retailers were:

“…My sales team loves the ease of presenting top-of-bed items and bedding support products to our customers using Retail Solution. There is a logical flow from pillow to mattress protector to sheets to bed base or frame…” The Sleep Shop in Hudson, NC

“The design of Retail Solution enhances the look and feel of our sleep department and also allows us to capitalize on selling more than just a mattress…we now sell a sleep package.” Wayside Furniture, Joplin, MO

The LPRS system was shown to hundreds of retail buyers by Leggett & Platt Consumer Products Group at the recent mid-April High Point showroom.

About Leggett & Platt® Consumer Products Group Leggett & Platt® Consumer Products Group, a division of global diversified manufacturer Leggett & Platt®, is the premier provider of bedding products and accessories to the retail community. Based in Whittier, Calif., L&P CPG is committed to delivering innovative, high-performance products at an exceptional value.

L&P CPG products are marketed under four brands, including the Leggett & Platt® Home Collection™, Fashion Bed Group®, Southern Textiles™ and Adjustables™ by Leggett & Platt®. Together, they manufacture a complete range of consumer bedding products and sleep accessories, available in retail furniture and bedding stores nationwide.

For additional information, please visit www.leggett.com\consumerproductsgroup.

 

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