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May 10, 2010 -
For mattress and bedding
retailers who still do not
understand what the
Leggett & Platt Consumer Product
Group offers them, and what
it is about, L&P CPG products
are marketed under four brands,
including the Leggett & Platt®
Home Collection™, Fashion Bed
Group®, Southern Textiles™ and
Adjustables™ by Leggett &
Platt®. Together, these brands
offer retailers and consumers a
complete range of consumer
bedding products and sleep
accessories, available in retail
furniture and bedding stores
nationwide.
Just one year
after launching Leggett & Platt
Retail Solution (LPRS), an
innovative integrated retail
selling system, Leggett & Platt
Consumer Products Group informed
BEDROOM Magazine a few weeks ago
(in April) that the program has
surpassed expectations and
participating retailers have
experienced phenomenal success
in sleep accessory sales.
“Our retail
partners were hungry for a
solution that helped them sell
the benefits of sleep and
ultimately move more sleep
accessories,” said Rob Woods,
president of Leggett & Platt
Consumer Products Group, the
company’s retail arm in the
bedding industry. “During what
was undoubtedly one of the
toughest years on record for our
industry, we saw LPRS customers
boast tremendous sales gains in
the accessory category that
their competition couldn’t come
close to beating.”
The
comprehensive, customizable
merchandising and marketing
program is rooted in emotional
marketing principles. It can be
found in more than 126 bedding
retailers and furniture stores
from California to Texas to
Pennsylvania, and even in Puerto
Rico.
A couple of the
comments received from
participating retailers were:
“…My sales team
loves the ease of presenting
top-of-bed items and bedding
support products to our
customers using Retail Solution.
There is a logical flow from
pillow to mattress protector to
sheets to bed base or frame…”
The Sleep Shop in Hudson, NC
“The design of
Retail Solution enhances the
look and feel of our sleep
department and also allows us to
capitalize on selling more than
just a mattress…we now sell a
sleep package.” Wayside
Furniture, Joplin, MO
The LPRS system
was shown to hundreds of retail
buyers by Leggett & Platt
Consumer Products Group at the
recent mid-April High Point
showroom.
About Leggett &
Platt® Consumer Products Group
Leggett & Platt® Consumer
Products Group, a division of
global diversified manufacturer
Leggett & Platt®, is the premier
provider of bedding products and
accessories to the retail
community. Based in Whittier,
Calif., L&P CPG is committed to
delivering innovative,
high-performance products at an
exceptional value.
L&P CPG products
are marketed under four brands,
including the Leggett & Platt®
Home Collection™, Fashion Bed
Group®, Southern Textiles™ and
Adjustables™ by Leggett &
Platt®. Together, they
manufacture a complete range of
consumer bedding products and
sleep accessories, available in
retail furniture and bedding
stores nationwide.
For
additional information, please
visit
www.leggett.com\consumerproductsgroup.
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