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January 18, 2010 - Edward
Howard, the nation’s
longest-established public
relations firm, today announced
that it has been selected by
Leggett & Platt Incorporated
to provide public relations and
marketing services for its
Bedding Group and Consumer
Products Group, as well as
supporting other groups and
public relations needs of the
company as assigned. Leggett &
Platt, based in Carthage, Mo.,
is a diversified manufacturer
(and member of the S&P 500) that
conceives, designs, and produces
a broad variety of engineered
components and products that can
be found in most homes, offices,
and automobiles.
“Leggett & Platt is an industry
leader with a 126-year tradition
of innovation,” said Mark Quinn,
group executive vice president
of marketing. “We have great
opportunities to grow our market
share, launch new products,
change perceptions, and solve
complex problems through
creative marketing and
communications strategies. We
are excited to be working with
Edward Howard as our new public
relations agency following a
rigorous national search. Edward
Howard won the business with
their demonstrated creativity
and combination of experience
and capabilities across
marketing and public relations,
traditional and new media, and
business-to-business and
business-to-consumer marketing.”
“We look forward to Edward
Howard’s fresh approach to
reaching both retailers and
consumers,” said Rob Woods,
president of Leggett & Platt
Consumer Products Group, the
company’s primary connection to
the sleep industry’s consumers.
“We have a lot of exciting
initiatives planned for 2010 to
support our efforts in helping
bedding retailers energize their
performance and grow their
business and in educating
consumers on the benefits of
creating a comfortable and
stylish sleep environment as a
way to improve their everyday
life.”
About Edward Howard
Edward Howard leverages the
power of communication for its
clients, helping them achieve
their goals by telling their
stories, protecting their
reputations, selling their
products and growing their
value. The firm’s specialty is
solving complex communication
challenges. Founded in 1925,
Ohio-based Edward Howard (with
offices in Cleveland, Columbus
and Dayton) is the nation’s
longest-established independent
public relations firm, serving
clients throughout the United
States. For more information,
visit
www.edwardhoward.com.
For more information about
Leggett & Platt, please visit
www.leggett.com. |
