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Leggett & Platt Selects Edward Howard for PR and Marketing

 

January 18, 2010 - Edward Howard, the nation’s longest-established public relations firm, today announced that it has been selected by Leggett & Platt Incorporated to provide public relations and marketing services for its Bedding Group and Consumer Products Group, as well as supporting other groups and public relations needs of the company as assigned. Leggett & Platt, based in Carthage, Mo., is a diversified manufacturer (and member of the S&P 500) that conceives, designs, and produces a broad variety of engineered components and products that can be found in most homes, offices, and automobiles.

“Leggett & Platt is an industry leader with a 126-year tradition of innovation,” said Mark Quinn, group executive vice president of marketing. “We have great opportunities to grow our market share, launch new products, change perceptions, and solve complex problems through creative marketing and communications strategies. We are excited to be working with Edward Howard as our new public relations agency following a rigorous national search. Edward Howard won the business with their demonstrated creativity and combination of experience and capabilities across marketing and public relations, traditional and new media, and business-to-business and business-to-consumer marketing.”

“We look forward to Edward Howard’s fresh approach to reaching both retailers and consumers,” said Rob Woods, president of Leggett & Platt Consumer Products Group, the company’s primary connection to the sleep industry’s consumers. “We have a lot of exciting initiatives planned for 2010 to support our efforts in helping bedding retailers energize their performance and grow their business and in educating consumers on the benefits of creating a comfortable and stylish sleep environment as a way to improve their everyday life.”

About Edward Howard

Edward Howard leverages the power of communication for its clients, helping them achieve their goals by telling their stories, protecting their reputations, selling their products and growing their value. The firm’s specialty is solving complex communication challenges. Founded in 1925, Ohio-based Edward Howard (with offices in Cleveland, Columbus and Dayton) is the nation’s longest-established independent public relations firm, serving clients throughout the United States. For more information, visit www.edwardhoward.com.

 

For more information about Leggett & Platt, please visit www.leggett.com.

 

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