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October 2, 2009 - On the heels
of the successful “Extreme
Retail Makeover” in Alabama, L&P
CPG is renovating part of its
High Point showroom to showcase
the success story of an
emotional-based retail concept
built around
Leggett & Platt’s Retail
Solution, an innovative
merchandising and marketing
program at the heart of the
makeover event.
 The
patent-pending LPRS was proven
to be successful at Bedzzz
Express, a Birmingham, Ala.,
mattress retailer where the
Extreme Retail Makeover took
place earlier this year.
Following the implementation of
the retail solution, Birmingham
Bedzzz Express stores saw a 30
percent increase in average
ticket growth after the retail
transformation. In addition,
there was a 56 percent increase
in adjustable bed sales and a 45
percent increase in attachment
sales for accessories in Bedzzz
Express stores after installing
the LPRS.
L&P Retail Solution is
expanding to retailers
throughout the country.
Now, L&P Retail Solution is
expanding to retailers
throughout the country to help
them discover that selling on
the emotional benefits of sleep
can result in higher revenues, a
better way to survive the “new
normal”.
“In an industry where most sales
are made only on price, L&P CPG
has discovered that purchasing
bedding products is much more of
an emotional experience. Sleep
is a major aspect of our health
and wellness and all products
related to sleep should be
treated accordingly,” said
Herman Tam, group vice president
of marketing for Leggett &
Platt’s Consumer Products Group.
Leggett & Platt’s Retail
Solution program concept will
comprise of approximately 800
square feet of showroom space
and will include both display
and marketing materials and a
variety of sleep accessories
including mattress protectors,
pillows, sheet sets and product
samples. L&P CPG’s Team Impact™
sales training team will be on
duty answering questions
regarding emotional-based
selling as well as details of
the LPRS program.
Leggett & Platt will display
their new retail solution at the
upcoming High Point Market in
IHFC, Commerce 603.
For more information, please
visit
www.leggett.com. |
