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Leggett & Platt Showcases Proven Success of Emotional-Based

Retail Concept at High Point Market IHFC, Commerce 603

 

Spotlight on Patented-Pending Leggett & Platt's Retail Solution

 

October 2, 2009 - On the heels of the successful “Extreme Retail Makeover” in Alabama, L&P CPG is renovating part of its High Point showroom to showcase the success story of an emotional-based retail concept built around Leggett & Platt’s Retail Solution, an innovative merchandising and marketing program at the heart of the makeover event.

 

The patent-pending LPRS was proven to be successful at Bedzzz Express, a Birmingham, Ala., mattress retailer where the Extreme Retail Makeover took place earlier this year. Following the implementation of the retail solution, Birmingham Bedzzz Express stores saw a 30 percent increase in average ticket growth after the retail transformation. In addition, there was a 56 percent increase in adjustable bed sales and a 45 percent increase in attachment sales for accessories in Bedzzz Express stores after installing the LPRS.

 

L&P Retail Solution is expanding to retailers throughout the country.

 

Now, L&P Retail Solution is expanding to retailers throughout the country to help them discover that selling on the emotional benefits of sleep can result in higher revenues, a better way to survive the “new normal”.

 

“In an industry where most sales are made only on price, L&P CPG has discovered that purchasing bedding products is much more of an emotional experience. Sleep is a major aspect of our health and wellness and all products related to sleep should be treated accordingly,” said Herman Tam, group vice president of marketing for Leggett & Platt’s Consumer Products Group.

 

Leggett & Platt’s Retail Solution program concept will comprise of approximately 800 square feet of showroom space and will include both display and marketing materials and a variety of sleep accessories including mattress protectors, pillows, sheet sets and product samples. L&P CPG’s Team Impact™ sales training team will be on duty answering questions regarding emotional-based selling as well as details of the LPRS program.

 

Leggett & Platt will display their new retail solution at the upcoming High Point Market in IHFC, Commerce 603.

 

For more information, please visit www.leggett.com.

 

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