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Leggett & Platt Launches Updates Bedding Components Website

 

New site is a boon to manufacturers and retailers alike

 

August 1, 2009 - Global, diversified manufacturer Leggett & Platt recently announced the launch of the company’s revamped bedding components website, www.LPBeddingComponents.com.

 

The new site boasts a sharper and more modern design paired with simplified site navigation for users. Dynamic content highlights products and key stories within L&P’s bedding group.

 

Because L&P strives to be a partner in their clients’ success, LPBeddingComponents.com now details the full suite of professional creative, technical and R&D services available to L&P customers. The Creative Services team is dedicated to providing customers with agency-quality marketing services at a fraction of traditional costs and offers design, internet, printing and exhibition marketing solutions. Leggett & Platt’s National Testing Center is the most comprehensive testing lab in the U.S. for bedding products. Housed in the company’s IDEA (Innovation, Design, Engineering, and Acceleration) Center and dedicated to helping bedding manufacturers and customers design a superior sleep set, L&P offer their valued customers with an in-depth evaluative study of bedding sets and components for a nominal fee.

 

“LPBeddingComponents.com was updated to provide our customers - bedding manufacturers and retailers – with the component, creative and technical solutions they need to stimulate their sales metrics,” said Mark Quinn, group executive vice president of marketing for L&P’s bedding division, who initiated the site overhaul in late November of 2008. “Our Creative Services department has done a great job in making the site more modern and user-friendly. The CS team takes full advantage of the internet’s vast strategic and tactical opportunities. They help our customers and our internal marketing department connect to a larger and more targeted audience.”

 

Get Emotional

LPBeddingComponents.com was reconfigured with more than just navigation and customer service items in mind. Quinn firmly believes that the bedding industry will prosper from an emotion-based sales method rather than simply selling on product and pricepoint. The site content was also revised to correspond with his philosophy.

 

For example, innerspring and box spring product descriptions have evolved beyond sterile lists of specs and benefits. New product descriptions include not only component features, but they also explain why these features translate into a better night’s rest for the sleep-seeking consumer in ‘laymen’s terms’ so everyone from industry veterans to sleep-seeking consumers can understand.


To further link high-quality innerspring bedding components with the healthy sleep they provide, the site features a Better Sleep page. The page outlines the negative effects to the mind and body of poor sleep, and stresses the importance of ergonomically engineered bedding sets. It also includes tips on how the average sleeper can get the best sleep possible.

 

A Step Ahead

In the past few years, L&P has re-engineered the concept and construction of innersprings to address the issues of comfort, response, conformance and support.

LPBeddingComponents.com will keep the bedding industry up-to-date on the continued advancement of the company’s innovative innerspring coil technology. In fact, the site was expanded to make room for such innovative designs as the 2½” Softech spring, the 7” Superlastic PRO and a plethora of new Verticoil products.

 

“L&P is helping leading the charge in improving healthy sleep and sleep product performance and the new LPBeddingComponents.com is an extension of those efforts. We know that talking about healthy sleep in conjunction with products on the sales floor leads to increased purchases and higher ticket prices. LPBeddingcomponents.com is a simple and intuitive vehicle that gives retailers and manufacturers the tools they need to boost their bottom line,” said Quinn.

 

About Leggett & Platt

Leggett & Platt (NYSE: LEG) is a FORTUNE 500 diversified manufacturer that conceives, designs and produces a broad variety of engineered components and products that can be found in most homes, offices, and automobiles. The company serves a broad suite of customers that comprise a "Who's Who" of U.S. manufacturers and retailers. The 126-year-old firm is comprised of 19 business units, 19,000 employee-partners, and more than 160 manufacturing facilities located in 18 countries.

 

Leggett & Platt is North America's leading independent manufacturer of: a) components for residential furniture and bedding; b) components for office furniture; c) drawn steel wire; d) automotive seat support and lumbar systems; e) carpet underlay; f) adjustable beds; and g) bedding industry machinery for wire forming, sewing and quilting.

 

www.leggett.com        www.LPBeddingComponents.com

 

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