|
 March
18, 2010 -
Leggett & Platt has
introduced VertiCoil® Edge™, a
high-performance innerspring
available at a value price
point. VertiCoil Edge offers the
newest technology in innerspring
and is a part of the VertiCoil
family, which was the most
successful product launch in the
history of Leggett & Platt’s
Bedding Group.
“We recently conducted research
to better understand consumers,
and we’re using that information
to drive product innovation,”
said Mark Quinn, group executive
vice president of marketing for
Leggett & Platt’s Bedding Group.
“Both innovation and quality of
sleep are important to
consumers, and we’ve met those
needs in our creation of
VertiCoil Edge. Specialty
companies try to position all
innersprings as old and
outdated, but VertiCoil Edge is
the newest sleep-tech in the
bedding industry. There’s
nothing like VertiCoil Edge on
the market today.”
VertiCoil Edge is designed to
create a mattress with an equal
distribution of firmness. Its
unique shape creates a
comfortable sleep surface that
firms and responds to the body
as weight is applied. The Active
Support Technology™ found in
VertiCoil Edge immediately
reacts to natural sleep
movements, adjusting itself for
proper spinal alignment. Owning
a mattress that gives your body
the proper support is important
for a good night’s sleep.
“Product innovation and
manufacturing expertise have
been in Leggett & Platt’s DNA
since our founding in 1883, and
VertiCoil Edge is the latest
example of this,” said Tom Wells
Jr., director of engineering
strategy and technical support
for Leggett & Platt’s Bedding
Group. “As an industry
thought-leader, we’re always
looking for ways to bring
innovative products to bedding
manufacturers, retailers and
consumers. We started with the
very successful VertiCoil launch
and have just launched VertiCoil
Edge. We’re always working to
improve our products.”
 To create this innovative
patented wire design, Leggett &
Platt developed its own advanced
wire-forming computerized
machinery, which only
manufactures VertiCoil Edge. In
addition to creating proprietary
software and machinery, Leggett
& Platt also reengineered the
wire itself. This process has
resulted in a lighter, yet
stronger coil that maintains the
integrity of innerspring. The
coils were engineered and
oriented in an alternating
configuration, ensuring
uniform firmness throughout the
mattress.
Leggett & Platt offers retailers
a customizable marketing
program, complete with counter
cards, direct mailers, brochures
and product sales sheets. The
company is also planning on
sharing the benefits of
VertiCoil Edge directly with
consumers using a broad social
media campaign.
“Social media is a great way for
us to have conversations with
our customers. We have a unique
opportunity to go right to
consumers with the story of a
better night’s sleep,” said Mark
Quinn. “We have exciting plans
for an integrated social media
program that we’ll be rolling
out in a few months.”
About Leggett & Platt
Leggett & Platt (NYSE: LEG) is a
diversified manufacturer (and
member of the S&P 500) that
conceives, designs and produces
a broad variety of engineered
components and products that can
be found in most homes, offices
and automobiles. Leggett & Platt
serves a broad suite of
customers that comprise a “Who’s
Who” of U.S. manufacturers and
retailers. The 127-year-old
company (founded 1883) is
comprised of 19 business units,
19,000 employee-partners, and
more than 140 facilities located
in 18 countries. Leggett & Platt
is North America’s leading
independent manufacturer of: a)
components for residential
furniture and bedding; b)
components for office furniture;
c) drawn steel wire; d)
automotive seat support and
lumbar systems; e) carpet
underlay; f) adjustable beds;
and g) bedding industry
machinery for wire forming,
sewing and quilting.
Visit
www.beddingcomponents.com/verticoil-edge
for more information about
VertiCoil Edge. |
