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August 4, 2009 - Diversified
manufacturer, Leggett & Platt®,
mainly known for its role as one
of the largest suppliers to the
home furnishings industry, is
aligning its direct-to-retail
sleep accessory brands and their
supporting organizations under
the management of
L&P’s Consumer Products Group.
CPG will act as Leggett &
Platt’s retail arm in the sleep
industry with a focus on helping
retailers market sleep-related
products and accessories to
consumers and improving
retailers’ performance.
CPG who has been managing the
design, development,
manufacturing and marketing of
sleep accessories will now also
oversee the operations of the
Adjustable Bed Division, which
previously was managed by L&P’s
Bedding Group. In addition to
brands such as Leggett & Platt®
Home Collection™, Fashion Bed
Group™ and Southern Textiles™,
CPG’s brand portfolio now
includes Adjustables™ by Leggett
& Platt®.
“I am thrilled to see these
changes happening at Leggett &
Platt,” said Rob Woods,
president of L&P’s Consumer
Products Group. “Now CPG has a
renewed focus on serving
retailers and helping them meet
their customers’ needs. With our
dedicated resources on sales
training and in-store marketing,
I’m confident that we can help
our retailers improve
performance during tough
economic times.”
Most of L&P’s divisions
supply directly to the
manufacturers in the industries
they serve; however CPG will
continue to focus on supplying
directly to retailers rather
than to manufacturers.
In addition, L&P’s Adjustable
Bed Division’s acclaimed sales
training team, who used to be
dedicated exclusively to
training adjustable bed
products, will now be
responsible for the training of
all CPG products. This powerful
sales training team, chartered
to help improve retailer
performance, will be a key
element in making CPG the sole
retail arm of Leggett & Platt in
the sleep industry. As an
industry leader, L&P will
continue to strive to build a
stronger relationship with their
customers.
“Leggett & Platt is committed to
providing our customers and
retailers with highly effective
sales performance enhancing
tools and training resources,”
said Woods. “This internal
realignment will strengthen our
position in the retail side of
the sleep industry. We are
always looking for ways to make
our services more efficient;
combining these organizations
into one group will help us
better serve our retail
customers.”
Leggett & Platt’s Consumer
Products Group made a splash
last April at High Point Market
where they introduced their
patent-pending Leggett & Platt®
Retail Solution™. The Leggett &
Platt Retail Solution is just
one step CPG has taken to
provide tools to retailers to
effectively engage and assist
their customers – from
point-of-purchase display
systems, to consumer marketing
collateral, to sales aids and
training as well as performance
management systems.
“Given the current state of the
economy, our retail customers
need more than just good
products; they need a partner in
maintaining their business.
We’ll give them the necessary
tools to do this successfully,”
said Herman Tam, group vice
president of sales and marketing
of Leggett & Platt’s Consumer
Products Group.
About Leggett & Platt® Consumer
Products Group Leggett & Platt®
Consumer Products Group, a
division of global diversified
manufacturer Leggett & Platt®,
is the premier provider of
bedding products and accessories
to the retail community.
Headquartered in Whittier,
Calif., the company is committed
to delivering innovative,
high-performance products at an
exceptional value.
L&P CPG products are marketed
under four brands, including the
Leggett & Platt® Home
Collection™, Fashion Bed Group™,
Southern Textiles and
Adjustables™ by Leggett &
Platt®. Together, they
manufacture a complete range of
consumer bedding products and
sleep accessories, available in
retail furniture and bedding
stores nationwide.
Retailers seeking additional
information, please visit
www.leggett.com\consumerproductsgroup. |
