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Leggett & Platt to Increase Focus On Retail

 

Realigned L&P Internal Organizations to Help Retailers Improve Performance

 

August 4, 2009 - Diversified manufacturer, Leggett & Platt®, mainly known for its role as one of the largest suppliers to the home furnishings industry, is aligning its direct-to-retail sleep accessory brands and their supporting organizations under the management of L&P’s Consumer Products Group. CPG will act as Leggett & Platt’s retail arm in the sleep industry with a focus on helping retailers market sleep-related products and accessories to consumers and improving retailers’ performance.

CPG who has been managing the design, development, manufacturing and marketing of sleep accessories will now also oversee the operations of the Adjustable Bed Division, which previously was managed by L&P’s Bedding Group. In addition to brands such as Leggett & Platt® Home Collection™, Fashion Bed Group™ and Southern Textiles™, CPG’s brand portfolio now includes Adjustables™ by Leggett & Platt®.

“I am thrilled to see these changes happening at Leggett & Platt,” said Rob Woods, president of L&P’s Consumer Products Group. “Now CPG has a renewed focus on serving retailers and helping them meet their customers’ needs. With our dedicated resources on sales training and in-store marketing, I’m confident that we can help our retailers improve performance during tough economic times.”

Most of L&P’s divisions supply directly to the manufacturers in the industries they serve; however CPG will continue to focus on supplying directly to retailers rather than to manufacturers.

In addition, L&P’s Adjustable Bed Division’s acclaimed sales training team, who used to be dedicated exclusively to training adjustable bed products, will now be responsible for the training of all CPG products. This powerful sales training team, chartered to help improve retailer performance, will be a key element in making CPG the sole retail arm of Leggett & Platt in the sleep industry. As an industry leader, L&P will continue to strive to build a stronger relationship with their customers.

“Leggett & Platt is committed to providing our customers and retailers with highly effective sales performance enhancing tools and training resources,” said Woods. “This internal realignment will strengthen our position in the retail side of the sleep industry. We are always looking for ways to make our services more efficient; combining these organizations into one group will help us better serve our retail customers.”

Leggett & Platt’s Consumer Products Group made a splash last April at High Point Market where they introduced their patent-pending Leggett & Platt® Retail Solution™. The Leggett & Platt Retail Solution is just one step CPG has taken to provide tools to retailers to effectively engage and assist their customers – from point-of-purchase display systems, to consumer marketing collateral, to sales aids and training as well as performance management systems.

“Given the current state of the economy, our retail customers need more than just good products; they need a partner in maintaining their business. We’ll give them the necessary tools to do this successfully,” said Herman Tam, group vice president of sales and marketing of Leggett & Platt’s Consumer Products Group.

About Leggett & Platt® Consumer Products Group Leggett & Platt® Consumer Products Group, a division of global diversified manufacturer Leggett & Platt®, is the premier provider of bedding products and accessories to the retail community. Headquartered in Whittier, Calif., the company is committed to delivering innovative, high-performance products at an exceptional value.

L&P CPG products are marketed under four brands, including the Leggett & Platt® Home Collection™, Fashion Bed Group™, Southern Textiles and Adjustables™ by Leggett & Platt®. Together, they manufacture a complete range of consumer bedding products and sleep accessories, available in retail furniture and bedding stores nationwide.

Retailers seeking additional information, please visit www.leggett.com\consumerproductsgroup.

 

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