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February 4, 2011 - A visit to
the
Leggett & Platt®
Consumer Products Group
showroom (B-1326) on Monday,
Tuesday or Wednesday of the Las
Vegas Furniture Market proved to
be lucrative for some attendees.
The company offered retail
buyers the chance to go home
with a silver lining for their
sleep surface and possibly even
more.
As
part of a showcase illustrating
the advanced application of the
MicroSilver BG™ antimicrobial
technology in its newest
product, the Leggett & Platt®
SilverShell™ Antimicrobial
Mattress Protector, L&P hosted
the SilverShell Wheel Spin as
visitors enter the Consumer
Products Group showroom. Prizes
included iPads, $100 casino
chips (usable at any Caesar’s
Entertainment casino in Las
Vegas) and a night at the movies
for two compliments of L&P. In
addition, each participant had a
chance to take home a
SilverShell™ Antimicrobial
Mattress Protector.
“We’re excited to bring a proven
antimicrobial technology, widely
used in the medical, healthcare,
skincare and personal care
industries, to the bedding
category – why not add a little
fun to help our retailers learn
how they can benefit from
selling our new flagship
mattress protector,” said Herman
Tam, vice president of marketing
for Leggett & Platt Consumer
Products Group, the company’s
retail arm in the sleep
industry. “As the first
application of its kind in the
Leggett & Platt® home textile
product line-up, we know our
retail customers will want to
understand the benefits and
other advanced applications of
this cutting edge antimicrobial
technology.”
The
SilverShell Antimicrobial
Mattress Protector inhibits 99.9
percent of germs, protecting a
mattress from stain- and
odor-causing bacteria, mold and
mildew that cause fabric
deterioration. The antimicrobial
technology uses highly pure,
natural elemental silver to
inhibit germs. The technology is
used in a variety of healthcare
and consumer applications, such
as dental applications, breast
prosthesis for recovering breast
cancer patients, skin care
(creams, lotions, spray) and
personal care (tooth paste,
deodorant, shampoo).
About Leggett & Platt® Consumer
Products Group Leggett & Platt
Consumer Products Group, a
division of global diversified
manufacturer Leggett & Platt,
Incorporated, is the premier
provider of bedding products and
accessories to the retail
community. Based in Whittier,
California, L&P CPG is committed
to delivering innovative,
high-performance products at an
exceptional value and offers a
complete range of bedding and
sleep accessories under four
product brands, including
Leggett & Platt®, Leggett &
Platt® Fashion Bed™, Leggett &
Platt® Home Collection™, and
Southern Textiles™ by Leggett &
Platt®. Our bedding products are
available in retail furniture
and bedding stores nationwide.
For additional information,
please visit
www.LPCPG.com.
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