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Leggett & Platt Consumer Products Group Gives

Showroom Visitors Chance to Win in Vegas

 

iPads, $100 Casino Chips and More Offered as Prizes in SilverShell Wheel Spin

 

February 4, 2011 - A visit to the Leggett & Platt® Consumer Products Group showroom (B-1326) on Monday, Tuesday or Wednesday of the Las Vegas Furniture Market proved to be lucrative for some attendees. The company offered retail buyers the chance to go home with a silver lining for their sleep surface and possibly even more.

As part of a showcase illustrating the advanced application of the MicroSilver BG™ antimicrobial technology in its newest product, the Leggett & Platt® SilverShell™ Antimicrobial Mattress Protector, L&P hosted the SilverShell Wheel Spin as visitors enter the Consumer Products Group showroom. Prizes included iPads, $100 casino chips (usable at any Caesar’s Entertainment casino in Las Vegas) and a night at the movies for two compliments of L&P. In addition, each participant had a chance to take home a SilverShell™ Antimicrobial Mattress Protector.

“We’re excited to bring a proven antimicrobial technology, widely used in the medical, healthcare, skincare and personal care industries, to the bedding category – why not add a little fun to help our retailers learn how they can benefit from selling our new flagship mattress protector,” said Herman Tam, vice president of marketing for Leggett & Platt Consumer Products Group, the company’s retail arm in the sleep industry. “As the first application of its kind in the Leggett & Platt® home textile product line-up, we know our retail customers will want to understand the benefits and other advanced applications of this cutting edge antimicrobial technology.”

The SilverShell Antimicrobial Mattress Protector inhibits 99.9 percent of germs, protecting a mattress from stain- and odor-causing bacteria, mold and mildew that cause fabric deterioration. The antimicrobial technology uses highly pure, natural elemental silver to inhibit germs. The technology is used in a variety of healthcare and consumer applications, such as dental applications, breast prosthesis for recovering breast cancer patients, skin care (creams, lotions, spray) and personal care (tooth paste, deodorant, shampoo).

About Leggett & Platt® Consumer Products Group Leggett & Platt Consumer Products Group, a division of global diversified manufacturer Leggett & Platt, Incorporated, is the premier provider of bedding products and accessories to the retail community. Based in Whittier, California, L&P CPG is committed to delivering innovative, high-performance products at an exceptional value and offers a complete range of bedding and sleep accessories under four product brands, including Leggett & Platt®, Leggett & Platt® Fashion Bed™, Leggett & Platt® Home Collection™, and Southern Textiles™ by Leggett & Platt®. Our bedding products are available in retail furniture and bedding stores nationwide.

For additional information, please visit www.LPCPG.com.

 

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