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May
17, 2011 -
Leggett & Platt’s Bedding
Group announced today the launch
of
Sleep Geek, an online
community for retail sales
associates (RSAs) in the bedding
industry. The first of its kind,
Sleep Geek will provide an
entertaining space for RSAs to
socialize while learning how to
improve their sales and become
industry ambassadors.
 In
recognition of their personal
interaction with consumers,
Leggett & Platt created Sleep
Geek to serve as a collective
voice for RSAs. The site will
ask users to weigh in on
important issues, as well as
share best practices and
experiences. In doing so,
Leggett & Platt hopes to empower
RSAs.
“For the longest time, I’ve
wondered why we consistently
overlook those who are
interacting with consumers
face-to-face every day,” said
Mark Quinn, Segment Vice
President of Marketing at
Leggett & Platt. “If we’re going
to grow as an industry, it is
absolutely essential that we
come together and give RSAs a
voice. We have so much to learn
from each other.”
The
social website is open for
registration, and launches its
Sleep Geek Daily Game and
associated content on May 27.
The Daily Game consists of a
question posed to RSA members
every day for 100 days. The
participant who answers
correctly in the shortest amount
of time will earn $100+. The
most frequent Daily Game winners
will compete to win a $10,000
grand prize – $5,000 will be
awarded to the winner and the
other $5,000 will go to the
winner’s retail location.
Beyond the Daily Game, Sleep
Geek will motivate and connect
RSAs with community forums,
polls and news. Leggett & Platt,
an innovation leader in the
industry, will continue to
develop the site based on
feedback from users with the
goal of maintaining a relevant,
dynamic community. Support from
other bedding companies has
already begun rolling in.
Mattress Firm, Mattress Giant,
Sit ‘N Sleep and more have
already confirmed participation
in the Sleep Geek community.
About Leggett & Platt
Leggett & Platt (NYSE: LEG) is a
diversified manufacturer (and
member of the S&P 500) that
conceives, designs, and produces
a broad variety of engineered
components and products that can
be found in most homes, offices,
and automobiles. Leggett & Platt
serves a broad suite of
customers that comprise a “Who’s
Who” of U.S. manufacturers and
retailers. The 128-year-old
company (founded 1883) is made
of 19 business units, 19,000
employee-partners and 140
facilities located in 18
countries. Leggett & Platt is
the leading U.S. producer of: a)
components for residential
furniture and bedding; b)
components for office furniture;
c) drawn steel wire; d)
automotive seat support and
lumbar systems; e) carpet
underlay; f) power foundations;
and g) bedding industry
machinery for wire forming,
sewing, and quilting.
RSAs are encouraged to join
Sleep Geek now. The first 500
RSAs to join the community will
earn the Early Bird badge, which
will increase their prize.
To join Sleep Geek, visit:
www.Sleep-Geek.com. |
