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March 29, 2011 - Following a
successful West Coast
introduction at the January 2011
Las Vegas Market,
Leggett & Platt Consumer
Products Group will offer
its East Coast customers an
opportunity to enjoy a lucrative
visit to its High Point showroom
(IHFC C-603) next month. On
Saturday, Sunday and Monday, the
company will offer each retail
buyer the chance to go home with
a silver lining for their sleep
surface and possibly even more.
As
part of a showcase illustrating
the advanced application of the
MicroSilver BG™ antimicrobial
technology in its newest
product, the Leggett & Platt®
SilverShell™ antimicrobial
mattress protector, Leggett &
Platt will host the SilverShell
Wheel Spin as visitors enter the
Consumer Products Group
showroom. More than 300 buyers
participated in the activity in
Las Vegas and enjoyed the “First
Fans of SilverShell”
designation.
Prizes available will include
$100 gift cards, a night at the
movies for two compliments of
Leggett & Platt, and a selection
of Leggett & Platt® home
textiles products. In addition,
each participant will have a
chance to take home a
SilverShell™ antimicrobial
mattress protector and be
entered in a drawing for the
latest 16GB Apple iPad2.
“We’re thrilled with the
reaction thus far to our
exclusive bedding application of
this proven antimicrobial
technology – why not offer the
same fun to help our Eastern
U.S. retailers learn how they
can benefit from selling our new
flagship mattress protector,”
said Herman Tam, vice president
of marketing for Leggett & Platt
Consumer Products Group, the
company’s retail arm in the
sleep industry. “We know our
retail customers will want to
understand the benefits and
other advanced applications of
this cutting edge antimicrobial
technology, as its first
application of its kind in the
Leggett & Platt® home textile
product line-up.”
The
SilverShell Antimicrobial
Mattress Protector inhibits 99.9
percent of germs, protecting a
mattress from stain- and
odor-causing bacteria, mold and
mildew that cause fabric
deterioration. The antimicrobial
technology uses highly pure,
natural elemental silver to
inhibit germs. The technology is
used in a variety of healthcare
and consumer applications, such
as dental applications, breast
prosthesis for recovering breast
cancer patients, skin care
(creams, lotions, spray) and
personal care (tooth paste,
deodorant, shampoo).
About Leggett & Platt® Consumer Products Group:
Leggett & Platt® Consumer Products Group, a division of
global diversified manufacturer Leggett & Platt®,
Incorporated, is the premier provider of bedding
products and accessories to the retail community. Based
in Whittier, California, Leggett & Platt® CPG is
committed to delivering innovative, high-performance
products at an exceptional value and offers a complete
range of bedding and sleep accessories under the Leggett
& Platt® brand and Leggett & Platt® Fashion Bed™ brand.
Our bedding products are available in retail furniture,
department and bedding stores nationwide as well as
through online retailers.
For additional information, please visit
www.lpcpg.com.
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