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August 11, 2010 - Over 400 retailers walking through
the SSA Showroom C-1350 got a chance to see
Magniflex’s new accessories line and
merchandising program which has been designed to liven
up the sleep accessories category at retail. With
accessories on the upswing presenting high-margin
opportunities for retailers, the company offered retail
buyers a brand new line of seven ergonomic Coolmax®
pillows for use at home, work or travel.
 “More retailers are telling us that accessories are
playing a more important role in sales, and we decided
to take a different approach by offering a much more
exciting product selection,” said Magniflex Global Sales
Director Marco Magni. “Our pillow program now
offers 15 different accessories to extend beyond the
bedroom and into living spaces, the office, even on
vacation.”
Magniflex Accessories includes seven new ergonomic
pillows, each packaged in inviting, colorful product
boxes, which help the products to stand out on showroom
floors. The descriptively named Travel Pillow, Halfmoon
Pillow, Neck Roll, Ergo Seat, Lumbar Cushion, Lower Back
Pillow and Comfort Seat all have covers quilted with
soft, temperature-regulating Coolmax fabric. These
covers may be removed and laundered.
There are aerated cores of Memoform Magnifoam and the
company’s eco-friendly, open-cell water based memory
foam. The collection ranges in price from $89 to $159.
The line represents another pioneering design for
Magniflex, which among other industry firsts, was the
first mattress company in the world to have its products
certified by Oeko-Tex to guarantee the absence of
allergenic substances harmful to consumers and to the
environment.
In addition, Magniflex holds the original patent on
the vacuum-packing system that shrinks and rolls
mattresses and pillows to a tenth of its size, enabling
one-person delivery and setup.
Besides saving money during the shipping process,
vacuum-packing significantly lowers the product’s
overall carbon footprint.
“The products can either complement a mattress
program, or stand alone using new customizable displays
we are bringing to market which can be re-configured for
future accessories we have yet to roll out,” added Magni.
Eight models comprise the Classic and GeoEthic Pillow
lines: Orthomassage, Wave, Standard, Comfort Plus
Pillow, GeoWave Soy, GeoWave Seacell, GeoStandard Soy
and GeoStandard Seacell. The collections range in price
from $99 to $159.
Of note is the Comfort Plus Pillow ($99), a personal
sized pillow whose unique orthopedic shape is unlike any
other on the market. Suitable for travel or everyday
home use, the pillow features Memoform Magnifoam and a
removable, washable cover made with Coolmax fabric. In
the past year, it has received a bevy of positive
reviews from The New York Times, NBC’s “The Today Show”
and other national media for its temperature-regulating
properties.
Magniflex Accessories line offers retailers highly
customizable options, including the expanded selection
of 15 different Magniflex accessories, a space-saving
display rack that can be re-configured in dozens of
ways, and for mattress customers, a full array of
Magniflex in-store signage co-branded with retailers’
logos.
About Magniflex Magniflex was founded over 50 years
in a suburb of Florence, Italy, and today 30 million
people in 70 countries sleep on Magniflex mattresses.
Known as the world leader in quality, comfort and
innovation, Magniflex has a central manufacturing
facility producing up to 10,000 mattresses a day,
80-percent of which are exported to countries such as
Japan, Spain, Germany, Russia and the United States.
Magniflex recently opened a showroom at 59 Crosby St. in
Manhattan and a national dealer network throughout the
U.S. and Canada.
For more information, visit
www.magniflex.com or call 646-330-5483.
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