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March 8, 2011
- Italy’s largest mattress brand,
Magniflex, today announced it has recently expanded
to several key markets, putting the brand in over 100
doors throughout North America.
In recent
months Magniflex USA formed strong relationships with
retail partners in key markets including two in
California, Pomp Home in Culver City and
GetAMattress.com in Arroyo Grande; The Sleep Shop in
Reno, Nevada; and 2 Danes in Nashville, Tennessee. In
addition, Magniflex Canada expanded to retailers in
three provinces including: Germain Larivière in Laval
and Saint-Hyacinthe, Quebec; Calligaris in Toronto,
Ontario; and Casa Decor in Kamloops, B.C.
“The U.S. and
Canada continue to be important markets for us, and
despite the rising supply costs many in our industry are
facing, we have maintained consistent pricing on our
premium mattresses and pillows, which has helped to set
us apart,” said Magniflex Global Sales Director Marco
Magni. “The growth also comes from retailers who have
easily introduced Magniflex to their floors. With a
minimal investment, they can begin a program selling
handcrafted Italian mattresses priced from $1,099. When
they are ready, they can add a higher end model or
expand further through the new Magniflex Shop-in-Shop.”
To support
its expanding dealer network, the company is promoting
the Magniflex Shop-in-Shop, a comprehensive and
customizable merchandising program. Available in three
different sizes, it can be tailored to accommodate a
range of retail scenarios. The program delivers a
stylish, customizable collection of mattresses, pillows,
accessories, display racks, wall art, carpets and other
POP materials. The art portrays images of the Italian
countryside while emphasizing health and the use of
nature-derived ingredients featured in Magniflex
bedding.
“We fashioned
the merchandising program after models we have
successfully placed in Europe and Asia. From startup to
Shop-in-Shop, all our programs remain flexible to
accommodate retailers’ individual needs,” said Magni.
Magniflex
will present the program at the Spring 2011 High Point
Market, among their latest collections. Of note is the
Linen Experience collection (from $1,999), which will
make its High Point debut. It features an exclusive
organic linen fabric certified by the Global Organic
Textiles Standard (GOTS) and Oeko Tex. Its seven-zone
checkered support core allows two consumers with
different heights or weights to sleep comfortably on the
same mattress.
Due to
increased retailer interest in the line, the company
will make the Linen Experience mattress available via
Quick Ship, the company’s 5-day drop ship program.
“We designed
our Quick Ship program to accommodate both our U.S. and
Canadian customers with the same delivery time and
great, low rates. Our Quick Ship continues to expand to
include a wide range of top-performing models and
accessories, which makes it easy for retailers to grow
with us,” said Magni.
A selection
of over 20 products is now offered via Quick Ship,
allowing retailers to guarantee five-day delivery time
directly to consumers’ homes for one low, flat rate --
$45 for a queen mattress to the 48 contiguous U.S.
states and to Canada.
Magniflex
holds the original patent on the vacuum-packing system
that shrinks and rolls the mattress to a tenth of its
size, enabling one-person delivery and setup.
Besides saving money during the shipping process,
vacuum-packing significantly lowers the product’s
overall carbon footprint. Magniflex was also
the first company to have its mattresses certified by
Oeko-Tex to guarantee absence of allergenic substances
harmful to consumers and to the environment.
About Magniflex: Magniflex was founded over 50
years in a suburb of Florence, Italy, and today 30
million people in 70 countries sleep on Magniflex
mattresses. Known as the world leader in quality,
comfort and innovation, Magniflex has a central
manufacturing facility producing up to 10,000 mattresses
a day, 80-percent of which are exported to countries
such as Japan, Spain, Germany, Russia and the United
States. Magniflex operates a national dealer network
throughout the U.S. and Canada.
For more information, visit
www.magniflex.com or call 646-330-5483. |
