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Magniflex Debuts Expanded Organic Bedding Collection at High Point Market


“Linen Experience” Moves to Quick Ship Program to Accommodate Increase in Demand

March 7, 2011 - Leading European bedding brand Magniflex today announced it will debut an expanded organic bedding collection within its showroom at the Spring 2011 High Point Furniture Market.  The Linen Experience collection and two linen-covered pillows will make their High Point debut. They join several new collections featuring the company’s temperature regulating and anti-bacterial fabrics, certified for environmental safety by Oeko-Tex and the Global Organic Textiles Standard (GOTS).


To accommodate the volume of recent requests for its linen offerings, the company has moved the Linen Experience mattress to Quick Ship, the company’s 5-day drop ship program.

“Retailers are telling us that the Linen Experience offers a very distinct comfort feel -- a cross between memory foam and latex,” said Magniflex Global Sales Director Marco Magni. “The linen is also unique, environmentally friendly and offers many health benefits in addition to being exceptionally soft and absorbent. Ours is made from organically bio-cultured flax, a rapidly renewable crop that requires much less water than cotton to grow.”

The Linen Experience features a seven-zone checkered support core which allows two consumers with different heights or weights to sleep comfortably on the same mattress. The core is temperature neutral and made from the company’s open cell soy-based foam. It retails from $1,999 in queen.

Magniflex will also unveil two redesigned pillows which have been upgraded to organic without an increase in price. The Orthomassage Pillow ($159) and Comfort Plus Pillow ($99) will feature removable and washable organic linen covers and temperature-neutral Geogreen aloe-based foam cores.

Step-up models include the Deluxe ($2,449) and Linen Biosoft Deluxe ($3,999) in which the linen is quilted to a temperature neutral aloe-based memory foam layer and supported by a plant-based memory foam core.

The additions join other organic collections to be presented at High Point. These include Bamboo Chic (from $1,499) and BioCotton Caresse ($2,099), featuring GOTS-certified organic bamboo and cotton, respectively.

The expanded Tonino Lamborghini by Magniflex Collection will showcase the latest designer mattresses featuring the brand’s signature red, black and white motif.

Of note are the Montecarlo mattress ($4,092) featuring a stylish black cover made with natural carbon fiber, and the Silverstone ($3,273) featuring a sleek silver cover. Carbon imparts superior antibacterial and antiseptic qualities while silver offers natural antibacterial and antistatic properties. Each comes with dual cores to allow a couple to tailor his/her side of the bed to “soft” or “firm” feels.

Magniflex was the first mattress company to be certified by Oeko-Tex to guarantee absence of allergenic substances harmful to consumers and to the environment. The company also holds the original patent on the vacuum-packing system that shrinks and rolls the mattress to a tenth of its size, enabling one-person delivery and setup. Besides saving money during the shipping process, vacuum-packing significantly lowers the product’s overall carbon footprint.

To experience the new collection and visit Magniflex’s newly expanded 4,000 square foot showroom at High Point Market in the IHFC building’s Design Center, space D-843.

About Magniflex: Magniflex was founded over 50 years in a suburb of Florence, Italy, and today 30 million people in 70 countries sleep on Magniflex mattresses. Known as the world leader in quality, comfort and innovation, Magniflex has a central manufacturing facility producing up to 10,000 mattresses a day, 80-percent of which are exported to countries such as Japan, Spain, Germany, Russia and the United States. Magniflex operates a national dealer network throughout the U.S. and Canada.

For more information, visit or call 646-330-5483.


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