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August 11, 2010 -
Magniflex USA President
Marco Magni states that a
trademark infringement lawsuit
filed against the Italian
company by the Bellagio hotel
casino in Las Vegas was being
reviewed by the company’s
attorneys, yet he believed that
the lawsuit was largely without
merit.
“We named our aromatherapy
mattress the ‘Bellagio Lavender’
after the city in the Lake Como
region of northern Italy,” said
Magni. “We are proud of our
Italian heritage, and as a
result, many of our mattresses
are branded to pay homage to
major cities and cultural
centers in our country. This
branding strategy is not unlike
the marketing approaches taken
by hundreds of global products,
services, and real estate
properties that carry the name
of famous international cities.”
Magniflex emphasized that its
brand is synonymous with fine
“made in Italy” craftsmanship
and that, as a result, many of
its products’ names celebrate
this identity and quality. The
company believes that its
Bellagio Lavender mattress –
which has wholly unique features
such as the infusion of pure
lavender – can in no way be
confused with a dramatically
different product that happens
to be named after a hotel-casino
in Las Vegas.
The Bellagio Lavender mattress
was initially launched in Italy
and European Union in 2009
before it was introduced in the
United States this year.
Magni went on to state that,
when naming the Bellagio
Lavender mattress, Magniflex was
unaware of the hotel’s line of
home products or the pending
trademark of the Bellagio as a
brand name. Magni added, “Upon
review of these
trademark-related matters,
Magniflex will assess the
validity of the trademark
infringement claim and,
subsequently, we will address
all relevant legal and branding
issues as they pertain to our
product marketing initiatives in
the United States and
worldwide.”
Magniflex is Italy’s largest
mattress manufacturer, producing
a broad line of bedding products
that the company ships to more
than 70 countries around the
world. Founded more than 50
years ago in Prato, Italy,
Magniflex has built a reputation
as the world leader in quality,
comfort, and innovation.
For more information, visit
www.magniflex.com. |
