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Magniflex Signs 30 Leading Designers in Launch of New Affiliate Program

 

Luxury European Brand Opens New Sales Channel Through Design Community

 

May 16, 2010 - Combine Italy’s leading mattress/bedding manufacturer seeking to import unique eco-friendly and fast-forward contemporary fashion design into the US, along with the need to establish a whole new sales and distribution channel to reach leading American designers, and you have a whole new venture launched by Magniflex. Yes, Magnifex is indeed Italy’s premier bedding manufacturer, and in an effort to creatively expand their marketing channels, the company recently announced their new Interior Designer Affiliate Program aimed at giving a much-needed boost to designers and retailers as the economy picks up.  Under this new program, designers can now enjoy wholesale prices on a full range of eco-friendly mattress collections for three months, along with a convenient quick-ship capability guaranteeing a five-day delivery time directly to consumers’ homes for one low, flat rate.  

“In the past few months we tested this program with 30 leading New York-area designers, and based on that success we are extending the program to the broader design community,” said Marco Magni, president of Magniflex. “We based it on what leading designers have told us they need in terms of premier, durable product, designed with sensitivity to health and to the environment, and at the best values available in the industry.”  

The program offers wholesale pricing to interior designers and any affiliated retailers for a period of three months after a member’s initial sign-up.  Designers are invited to visit the Magniflex showroom at 59 Crosby St. in Manhattan with clients, to sample the company’s range of environmentally-friendly, specialty mattresses and pillows.  

Once an order is placed, Magniflex delivers the mattress directly to consumers through its low-cost Quick Ship capability -- only $45 for a queen mattress to the 48 contiguous U.S. states.  Magniflex has also begun shipping to Alaska, Puerto Rico and Hawaii, and is promoting complimentary shipping to all of U.S. and Canada for any 10-piece orders.   

“We are taking significant steps to help leading designers and retailers who have been hard hit during the recession,” added Magni. “When orders are placed we can have product delivered to customers’ doorsteps within a week. This not only offers savings to retailers who do not need to stock product, but is also in line with our philosophy to continuously implement greener and greater efficiencies company-wide.”  

All Magniflex mattresses may be shipped vacuum-rolled and compressed by up to 90 percent, providing consumers and retailers greater convenience during the delivery process.  Besides saving money during shipping, vacuum-packing significantly lowers the product’s overall carbon footprint.    

Exhibiting at booth No. 1408 at International Contemporary Furniture Fair on May 15-18, Magniflex will preview select models from its Classic and GeoEthic Collections.  Of note are the Bellagio Lavender mattress ($2,699/Queen) featuring a removable cover infused with essential oils of lavender to contribute to deep, relaxing sleep, and the SeaCell Emotion mattress ($5,499/Queen) which has a temperature-regulating cover containing microscopic particles of marine algae fiber to aid in cellular regeneration.   

The mattress cores are made of high performance water- and plant-based memory foam materials developed by Magniflex.  The retail price of most Magniflex collections ranges from $999 to $5,499 in queen.  

Magniflex mattresses are made with non-toxic, renewable and organic materials as part of the company’s long-standing commitment to innovation and to serving the environment.  Magniflex was the first mattress company in the world to have its products certified by Oeko-Tex to guarantee the absence of allergenic substances harmful to consumers and to the environment.   

Magniflex was founded over 50 years in a suburb of Florence, Italy, and today 30 million people in 70 countries sleep on Magniflex mattresses.  Known as the world leader in quality, comfort and innovation, Magniflex has a central manufacturing facility producing up to 10,000 mattresses a day, 80-percent of which are exported to countries such as Japan, Spain, Germany, Russia and the United States.  Magniflex recently opened a showroom at 59 Crosby St. in Manhattan and a national dealer network throughout the U.S. and Canada. 

For more information, visit www.magniflex.com or call 646-330-5483.

 

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