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October 18, 2010 - A leading
European bedding brand
Magniflex today announced it
will unveil a record number of
new products and services within
its new, 4,000-square-foot
showroom at High Point Market
this October 16 to 21. The
offerings are aimed at meeting
increased demand from its dealer
network throughout the United
States and Canada and to
accommodate a waiting list of
new retailers seeking to partner
with the Italian manufacturer.
“We have experienced steady
growth in sales across our
entire dealer network in recent
months, and coming into this
show we wanted to focus on the
full breadth of our expertise
and offerings,” said Magniflex
Global Sales Director Marco
Magni. “We will have more new
products debuting at this show
than in our last several
showrooms combined, as well as
more promotions, incentives and
merchandising programs to
further support our retailers.”
Located at the IHFC
building’s Design Center, space
D-843, Magniflex’s largest U.S.
exhibition to date is three
times the size of its former
High Point showroom. It makes
way for a number of
introductions including four new
models from the Magniflex
Naturally collection, the new
eMagniflex product line for
Internet retailers, a
first-of-its-kind bed bug
repellent mattress collection,
the full Coolmax Accessory
merchandising program and the
expanded Tonino Lamborghini by
Magniflex Collection to include
mattresses, linens and bath
accessories.
New service offerings include
Magniflex’s popular Quick Ship
program which will double in
size. More than 20 products will
now be available via five-day
drop ship.
“Our aim at High Point is to
show our customers how we are
accommodating recent business
growth in U.S. and Canada,” said
Magni. “We want retailers to
know we can fully meet their
immediate needs with a variety
of new and best-selling products
from our lines.”
One of the most exciting of
the new designs is the bed bug
repelling Protecto Mattress, a
timely introduction for the
North American market with the
alarming spread of bed bugs
being
reported in the media. The
mattress cover is treated with
an EPA-registered, eco-friendly
formulation of lemon and
eucalyptus to naturally repel
bed bugs, mosquitoes, spiders,
scorpions, moths and many other
insects.
Additions to the Magniflex
Naturally collection, previously
known as the GeoEthic line,
include the EcoBamboo Firm,
EcoBamboo Soft, EcoBamboo Memory
and GreenCotton Deluxe. Each one
features a whole new look and
feel.
Also launching at High Point
is eMagniflex, a brand new
product line for Internet
retailers designed to meet
specific needs for
Internet-based product and
support. The program includes
two eMagniflex models available
via Quick Ship, the company’s
drop ship program.
“Our new eMagniflex program
provides online retailers with
products that are different from
what consumers can get in
stores,” said Magni. “Retailers
who rely only on their online
business will now be able to
offer Magniflex, benefit from a
low initial investment, no
inventory costs and our
convenient, low-cost Quick Ship
program.”
The Quick Ship program will
double in size to include the
new Magniflex Naturally line,
foundations for all mattresses,
Memoform mattress toppers
available in 3”, 2” and 1”
profiles, and the new Coolmax
Accessories program featuring
eight ergonomic pillows for
home, office and travel.
Retailers can guarantee five-day
delivery time directly to
consumers’ homes for one low,
flat rate -- $45 for a queen
mattress to the 48 contiguous
U.S. states and to Canada.
Magniflex has also begun
shipping to Alaska, Puerto Rico
and Hawaii, and is promoting
complimentary shipping to all of
U.S. and Canada for any 10-piece
orders.
The expanded Tonino
Lamborghini by Magniflex
Collection will showcase six
designer mattresses and a full
array of accessories, linens and
bath towels all featuring the
brand’s signature red, black and
white motif. As with all
Magniflex collections, the line
is certified by Oeko Tex to
guarantee the absence of
substances that are harmful to
people or the environment.
About Magniflex
Magniflex was founded over 50
years in a suburb of Florence,
Italy, and today 30 million
people in 70 countries sleep on
Magniflex mattresses. Known as
the world leader in quality,
comfort and innovation,
Magniflex has a central
manufacturing facility producing
up to 10,000 mattresses a day,
80-percent of which are exported
to countries such as Japan,
Spain, Germany, Russia and the
United States. Magniflex
recently opened a showroom at 59
Crosby St. in Manhattan and a
national dealer network
throughout the U.S. and Canada.
For more information,
visit
www.magniflex.com or call
646-330-5483. |
