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February 17, 2010 -
Mattress Firm, one of the
nation’s leading specialty
mattress retailers, recently
announced that Stephen Leggiero
has been appointed to the
position of vice president of
branding.
Leggiero will oversee the
development of a comprehensive
brand strategy that incorporates
customer service, efficient and
effective marketing/advertising,
and a differentiated selling
proposition. He will work
cross-functionally with
department leaders, specifically
the vice president of marketing,
to provide guidance on consumer
touch points that further the
brand platform.
"Stephen joined Mattress Firm
with 25 years of high-level
experience in business
development, operations and
brand and product management,"
said Steve Stagner, Mattress
Firm's president and chief
executive officer. "His previous
brand management experience with
industry leaders such as Proctor
& Gamble coupled with his
insight into the Mattress Firm
culture and business model will
aid in the development of a
comprehensive brand strategy."
Leggiero joined Mattress Firm in
2007 as the vice president of
store operations. In this role,
Leggiero was responsible for
operational leadership for all
Mattress Firm locations. In
2009, Leggiero was named
regional vice president of
Central Texas and oversaw the
Houston, Austin and San Antonio
markets.
Prior to joining Mattress Firm,
Leggiero served as vice
president/director of salons for
JC Penny, vice president of
sales for GNC, vice president of
operations as well as senior
director of marketing for
LensCrafters, and brand manager
for Proctor & Gamble.
Stephen served in the United
States Army and achieved the
rank of Captain. He earned a
bachelor a science in
engineering from West Point and
a master’s in business
management from Central Michigan
University.
About Mattress Firm
Houston-based Mattress Firm is
one of the nation’s premier
specialty bedding retailers,
offering a broad selection of
both traditional and specialty
mattresses from leading
manufacturers, including
Tempur-Pedic, Sleep to Live,
Sealy, Simmons, Stearns & Foster
and Serta. Founded in 1986,
Mattress Firm’s purpose is to
improve lives one night at a
time. With more than 525 stores
across 21 states, Mattress Firm
offers consumers the benefit of
highly trained, knowledgeable
sales professionals, a broad
product offering and competitive
prices in an attractive and
comfortable store environment.
For more information, visit
www.mattressfirm.com. |
