Follow us on  

   Bookmark and Share

SSA Environmental Program: Member Login   Member Info & Registration

Home      About     Trade Shows/Events     Environmental Program      Member Directory      Join the SSA      Contact

 
Consumer Info
Mattress & Pillow Types
How to Choose a Mattress
Welcome New Members

Join the SSA Today!
Click to Learn More!

 

 

Mattress Firm Appoints Leggiero Vice President of Branding

 

February 17, 2010 - Mattress Firm, one of the nationís leading specialty mattress retailers, recently announced that Stephen Leggiero has been appointed to the position of vice president of branding.  

 

Leggiero will oversee the development of a comprehensive brand strategy that incorporates customer service, efficient and effective marketing/advertising, and a differentiated selling proposition. He will work cross-functionally with department leaders, specifically the vice president of marketing, to provide guidance on consumer touch points that further the brand platform.  

 

"Stephen joined Mattress Firm with 25 years of high-level experience in business development, operations and brand and product management," said Steve Stagner, Mattress Firm's president and chief executive officer. "His previous brand management experience with industry leaders such as Proctor & Gamble coupled with his insight into the Mattress Firm culture and business model will aid in the development of a comprehensive brand strategy."  

 

Leggiero joined Mattress Firm in 2007 as the vice president of store operations. In this role, Leggiero was responsible for operational leadership for all Mattress Firm locations. In 2009, Leggiero was named regional vice president of Central Texas and oversaw the Houston, Austin and San Antonio markets.  

 

Prior to joining Mattress Firm, Leggiero served as vice president/director of salons for JC Penny, vice president of sales for GNC, vice president of operations as well as senior director of marketing for LensCrafters, and brand manager for Proctor & Gamble.  

 

Stephen served in the United States Army and achieved the rank of Captain. He earned a bachelor a science in engineering from West Point and a masterís in business management from Central Michigan University.

 

About Mattress Firm

Houston-based Mattress Firm is one of the nationís premier specialty bedding retailers, offering a broad selection of both traditional and specialty mattresses from leading manufacturers, including Tempur-Pedic, Sleep to Live, Sealy, Simmons, Stearns & Foster and Serta. Founded in 1986, Mattress Firmís purpose is to improve lives one night at a time. With more than 525 stores across 21 states, Mattress Firm offers consumers the benefit of highly trained, knowledgeable sales professionals, a broad product offering and competitive prices in an attractive and comfortable store environment.

 

For more information, visit www.mattressfirm.com.

 

© 2010 Specialty Sleep Association. All rights reserved. All logos and news contained in this website is copyrighted. No part of this website may be copied, retransmitted, reposted nor reproduced by any means, electronic or otherwise, without the express, written consent of the Specialty Sleep Association and/or the owner of the copyrighted content. For more information, contact us.