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September 24, 2010 - In response
to millions of Americans not
getting enough quality,
restorative sleep,
Mattress Firm, one of the
nation’s leading specialty
retailers, introduces the
world’s first air conditioned
bed. YuMe™ is a climate control
sleep system that provides
personalized cooling and heating
options for both sides of the
mattress. Now, individuals have
greater control over sleep
preferences whether sleeping
alone or with a partner.
Mattress Firm launched YuMe™
in Austin, TX on September 19th
and will feature the product at
the State Fair of Texas in
Dallas September 24th – October
17th. The new luxury mattress
incorporates world-leading
climate control technology by
Amerigon with high-end bedding
by Sleep, Inc to address three
critical factors for quality
sleep - comfort, support and
dual temperature control.
“We explored multiple
innovative options before
developing something truly
unique for our customers,” said
Dave Brummett, vice president of
product development for Mattress
Firm. “We are excited to offer a
product that not only pushes the
bedding industry, but addresses
a significant factor in the
sleep environment. Studies show
that the right temperature can
help you fall asleep faster,
stay asleep longer and get
better quality sleep.”
YuMe™ features the same
heating and cooling technology
found in the seats of more than
6.1 million vehicles including
luxury automobiles produced by
Ford, General Motors, Toyota,
and Jaguar/Land Rover. This
proven technology uses ambient
air to efficiently heat and cool
the surface of the mattress from
head to toe with wireless
remotes.
“This is an unprecedented
product that marries proven
technology from very different
industries. Combining expertise
from the finest automotive
technology with luxury bedding
materials gives consumers
personalized control over what
may be keeping them up at night
– support, comfort and
temperature,” said Steve Stagner,
CEO of Mattress Firm. “Finally,
there is a holistic solution for
many sleep needs. By providing
customers with personalized
climate control options,
Mattress Firm has taken another
step forward in ensuring our
customer’s happiness.”
YuMe™ is made with high-end
foam and features a 1” comfort
layer made with 30% coconut oil
instead of petroleum. Coconut
oil, aside from being a
renewable resource, allows for
increased breathability and
extended product life. Another
green feature of YuMe™ is that
by controlling the temperature
directly at the surface of the
bed, you can eliminate the need
to heat or cool your entire
living space, thus reducing your
carbon footprint and saving
money. YuMe™ is thoughtfully
designed so you can feel good
about owning it and sleeping on
it.
About Mattress Firm, Inc.:
Houston-based Mattress Firm is
one of the nation’s premier
specialty bedding retailers,
offering a broad selection of
both traditional and specialty
mattresses from leading
manufacturers, including
Tempur-Pedic, Sealy, Simmons,
Stearns & Foster, and Sleep to
Live. Founded in 1986, Mattress
Firm’s purpose is to improve
lives one night at a time. With
more than 580 stores across 22
states, Mattress Firm offers
consumers the benefit of highly
trained, knowledgeable sales
professionals, a broad product
offering, and competitive prices
in an attractive and comfortable
store environment.
For more information,
contact:
www.mattressfirm.com. |
