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Mattress Firm Names New Vice President of Merchandising


February 17, 2010 - Mattress Firm, one of the nation’s leading specialty mattress retailers, recently announced that Craig McAndrews has been appointed to the position of vice president of merchandising. With this promotion, McAndrews will be responsible for strategic merchandising planning, growth of vendor relations and executive analysis of merchandising performance.  


"Craig provides a tremendous amount of industry experience for our organization," said Steve Stagner, Mattress Firm's president and chief executive officer. "He has seen all sides of the business from owning a franchise to retail consulting. Drawing from his vast industry experience, Craig will help build on our current merchandising platform by developing competitive strategies around data-driven insights."  


McAndrew’s first interaction with Mattress Firm was in 1992 as a sale representative for Stearns & Foster and Sealy. In 1996, he began working with Simmons as a sales representative and later as vice president of sales for the Southeast region. In 1999, he moved to Phoenix to open the market as a Mattress Firm franchisee and built the company to 18 stores before Mattress Firm, Inc. acquired the business.  


In 2003, McAndrews and his business partner co-founded the Innovative Retail Group, a provider of retail solutions and training programs designed for the bedding industry. After his time with Innovative Retail Group, McAndrews started a new venture, The Retail Institute, a consumer research and sales education company committed to studying consumer buying behaviors. Through McAndrew’s research and consultation, several sales education and leadership development programs were created at Mattress Firm.  


McAndrews returned to Mattress Firm in February 2009 as the East regional sales manager and quickly reengaged into the Mattress Firm culture. Drawing on his previous relationship with Mattress Firm, as well as his research and development expertise, McAndrews created several innovative tools around strategic market-level direction and individual development plans.  


McAndrews is a graduate of the Stephen F. Austin State University where he obtained a bachelor’s of business administration in marketing.


About Mattress Firm

Houston-based Mattress Firm is the nation’s premier specialty bedding retailer, offering a broad selection of both traditional and specialty mattresses from leading manufacturers including Simmons, Sealy, Tempur-Pedic.  Founded in 1986, Mattress Firm’s purpose is to Improve Lives One Night at a Time. With more than 500 stores in 38 markets, Mattress Firm offers consumers the benefit of highly-trained, knowledgeable sales professionals, a broad product offering and competitive prices in an attractive and comfortable store environment.


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