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February 17, 2010 -
Mattress Firm, one of the
nation’s leading specialty
mattress retailers, recently
announced that Craig McAndrews
has been appointed to the
position of vice president of
merchandising. With this
promotion, McAndrews will be
responsible for strategic
merchandising planning, growth
of vendor relations and
executive analysis of
merchandising performance.
"Craig provides a tremendous
amount of industry experience
for our organization," said
Steve Stagner, Mattress Firm's
president and chief executive
officer. "He has seen all sides
of the business from owning a
franchise to retail consulting.
Drawing from his vast industry
experience, Craig will help
build on our current
merchandising platform by
developing competitive
strategies around data-driven
insights."
McAndrew’s first interaction
with Mattress Firm was in 1992
as a sale representative for
Stearns & Foster and Sealy. In
1996, he began working with
Simmons as a sales
representative and later as vice
president of sales for the
Southeast region. In 1999, he
moved to Phoenix to open the
market as a Mattress Firm
franchisee and built the company
to 18 stores before Mattress
Firm, Inc. acquired the
business.
In 2003, McAndrews and his
business partner co-founded the
Innovative Retail Group, a
provider of retail solutions and
training programs designed for
the bedding industry. After his
time with Innovative Retail
Group, McAndrews started a new
venture, The Retail Institute, a
consumer research and sales
education company committed to
studying consumer buying
behaviors. Through McAndrew’s
research and consultation,
several sales education and
leadership development programs
were created at Mattress Firm.
McAndrews returned to Mattress
Firm in February 2009 as the
East regional sales manager and
quickly reengaged into the
Mattress Firm culture. Drawing
on his previous relationship
with Mattress Firm, as well as
his research and development
expertise, McAndrews created
several innovative tools around
strategic market-level direction
and individual development
plans.
McAndrews is a graduate of the
Stephen F. Austin State
University where he obtained a
bachelor’s of business
administration in marketing.
About Mattress Firm
Houston-based Mattress Firm is
the nation’s premier specialty
bedding retailer, offering a
broad selection of both
traditional and specialty
mattresses from leading
manufacturers including Simmons,
Sealy, Tempur-Pedic. Founded in
1986, Mattress Firm’s purpose is
to Improve Lives One Night at a
Time. With more than 500 stores
in 38 markets, Mattress Firm
offers consumers the benefit of
highly-trained, knowledgeable
sales professionals, a broad
product offering and competitive
prices in an attractive and
comfortable store environment.
For more information, visit
www.mattressfirm.com. |
