|
July 14, 2011 - Bedding retailers have greater access to
organic bedding products, including Vegas Market
introductions from the
Specialty Sleep Association (SSA) membership, both
in and outside of the organization’s World Market Center
showroom, space C-1350.
For consumers who are serious about organic goods,
‘green washing’ is not an option. Taking a leadership
role in response to this consumer demand, the SSA, which
launched the industry’s only
Environmental and Safety initiative , a three-level
product certification program for manufacturers, has
retained members meeting the highest recognized
standards for organic labeling.
Natura World and Organic Mattress, Inc. (OMI) are two
SSA members featuring organic products in their
respective showrooms, located in spaces A-946 and
C-1515, at World Market Center. Naturepedic,
specializing in youth bedding, and Innomax, with its
mattress line focused on therapeutic benefits, will have
independent spaces within the SSA showroom on the 13th
floor of building C.
Bedding buyers will additionally want to stop in the
650-square-foot ‘Organic Pavilion’, also located within
the SSA showroom, which debuts Aug. 1 – 5.
At least a half-dozen suppliers, including Suite
Sleep, Sleep and Beyond, Supreme Quilting, Urban Woods,
Latexco West, and Fabricadabra – with complementary
products ranging from mattresses, top of bed items, wood
furnishings, latex cores, and decorative pillows – will
be showcased. Each vendor meets the highest
certification standards relative to the products they
manufacture, including certified organic, fair trade,
low carbon footprint, and organic latex designations.
In part, the new display area was conceived to help
retailers envision a different way to sell to this
highly targeted audience, according to Angela Owen,
owner of Suite Sleep and chief organizer of the Organic
Pavilion. “The organic products will look
designer-ready,” said
 Owen,
“We want to dealers to know that merchandising this
category does not have to be bland or boring.”
While in the new space, market attendees can learn
more about the SSA’s Environmental and Safety
initiative, where an information kiosk will be situated.
1) Vesta whole bed by
Suite Sleep is free from chemicals, synthetic
ingredients, and fire retardants. The entire sleep
system is encased with a zippered, quilted cover made
with 100% organic cotton jersey double knit fabric and
10 lbs of 100% organic-wool batting from the California
and Oregon coastal region.
 2)
Fabricadabra introduces 100% silk Ikat pillow
covers from Uzbekistan, including hand-woven models with
natural dyes and features like bottom zipper closures.
Shown in hot pink, emerald, canary, red and garnet
(priced at $55.00).
ABOUT SSA
Founded in
1995, the Specialty Sleep Association (SSA) is a
national, not-for-profit organization created to
facilitate the growth and positive awareness of the
specialty sleep category. Its members develop or sell
specialty sleep products including natural/bio-based and
organic bedding, latex, memory foam, air, gel, water,
adjustable, new spring technologies and related
products. SSA membership includes more than 100
manufacturers and retailers ranging from small,
family-owned businesses to large corporations. SSA has
showroom in Las Vegas and High Point.
For additional information regarding the SSA,
contact Executive Director Tambra Jones at
tambra@sleepinformation.org, 559-868-4187,
559-676-8639 |
