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November 8, 2009 - The National
Home Furnishings Association (NHFA)
announced today that
Serta is its official and
exclusive mattress sponsor,
making the bedding giant the
first member of a new premium
level of NHFA sponsorship.
Serta will offer NHFA members
exclusive national promotions
designed to energize NHFA
members and their retail sales
associates while encouraging
consumers to shop during key
selling periods. The sponsorship
will kick off in January with an
exciting consumer-centered
sweepstakes that will run
through April of 2010 - in
conjunction with the national
launch of the NHFA’s new web
portal,
www.homefurnishings.com.
“This is an exciting time for
the NHFA and I am thrilled to
have Serta sign on as our
official mattress sponsor,” says
Steve DeHaan, Executive Vice
President for the NHFA. “Like
the NHFA, Serta has invested in
innovative and aggressive
marketing programs to help their
partners grow. This partnership
is a natural fit and it will be
beneficial to our members.”
The details of Serta’s exclusive
sweepstakes program will be
revealed at the upcoming High
Point market. Officials at Serta
did reveal that the company will
provide a turnkey retail
advertising program to help
participating retailers
successfully promote the event
as well as advertise on
www.homefurnishings.com.
“This is a wonderful opportunity
for Serta to partner with a very
respected organization,” says
Bob Sherman, President of Serta
International. “The NHFA has
made a great investment in
supporting their members and we
are thrilled to be part of this
endeavor. Our sweepstakes
program, which we will reveal at
High Point, is going to be a
blockbuster event. Plus, it is
going to be a lot of fun for
NHFA members and consumers.”
While Serta is offering this
program exclusively to NHFA
members, company officials do
encourage retailers that are not
members of the NHFA to contact
them.
About Serta:
Serta is a bedding brand leader
and the manufacturer of the best
selling premium mattress in
America, The Serta Perfect
Sleeper®, the upscale Perfect
Day® collection and the elegant
Vera Wang by Serta® Collection.
As the leading provider of
mattresses to the hospitality
industry, Serta partners with
hotel groups such as Hilton
Hotels, Marriott,
Intercontinental Hotels Group,
Bellagio Hotel, Wyndham Hotels,
Omni Hotels, Choice Hotels,
Accor Hotels and many more.
Serta has 23 U.S. and four
Canadian manufacturing plants.
In addition, Serta is
distributed internationally in
60 other countries. With its
worldwide network, Serta is able
to respond quickly to customers’
needs while still preserving
strict control standards to
ensure the highest quality
products.
Retailers can learn more by
visiting
www.serta.com or by calling
Serta’s dedicated NHFA hotline
at 800-372-3782 extension 6014. |
