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The Sharper Image® and Natura World Enter License Agreement

 

Agreement with Specialty Mattress Manufacturer Demonstrates

the Sharper Image Brand’s Continued Momentum and Versatility

 

June 26, 2009 - The Sharper Image today announced that it has entered into a licensing agreement with Natura World Inc. of Cambridge, Ontario for specialty mattresses in memory foam, inner spring, air and latex as well as adjustable beds and mattresses.   Natura is a leader in the North American bedding industry with a passion for creating healthy sleep products while helping their customers achieve a superior night’s sleep, alleviate pain, and increase comfort through unique sleep systems. Natura combines in-depth experience with continuous product development to produce progressive and innovative products with natural and organic materials.

 

Under the terms of the agreement, Natura will have the rights to manufacture and distribute their Sharper Image branded mattresses and adjustable beds to a broad range of premium retailers in the department store, bedding, specialty, club, e-commerce and mail-order channels in the United States and Canada.

 

“As we continue to build on our existing licensee foundation, we remain committed to selecting partners able to manufacture compelling products synonymous with The Sharper Image brand name and heritage,” said Federico de Bellegarde, VP of Licensing at The Sharper Image.  “Natura World Inc. shares our enthusiasm for developing the highest quality, detail oriented and innovative products.”

 

“We are excited about our partnership with The Sharper Image”, said Scott Miller, Senior Vice President of U.S. Sales. “We have some great new technologies planned for our Sharper Image Collection and look forward to developing this brand as the cutting edge in sleep innovation.”

 

ABOUT THE SHARPER IMAGE

Through licensing, The Sharper Image offers a broad range of exciting, innovative and technology rich products of superior quality and design. The Sharper Image is owned by a joint venture between Bluestar Alliance, Hilco Consumer Capital and Gordon Brothers Group. For more information, please visit www.sharperimage.com.

 

ABOUT NATURA WORLD INC.

Founded in 1994 by the Rossdeutscher family, Natura World is committed to nurturing healthy bodies, souls and the planet by providing a nourishing night’s sleep through sustainable, earth-friendly materials and manufacturing processes.

 

For more information, please visit www.naturaworld.com.

 

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