|
June 26, 2009 -
The Sharper Image today
announced that it has entered
into a licensing agreement with
Natura World Inc. of
Cambridge, Ontario for specialty
mattresses in memory foam, inner
spring, air and latex as well as
adjustable beds and mattresses.
Natura is a leader in the North
American bedding industry with a
passion for creating healthy
sleep products while helping
their customers achieve a
superior night’s sleep,
alleviate pain, and increase
comfort through unique sleep
systems. Natura combines
in-depth experience with
continuous product development
to produce progressive and
innovative products with natural
and organic materials.
Under the terms of the
agreement, Natura will have the
rights to manufacture and
distribute their Sharper Image
branded mattresses and
adjustable beds to a broad range
of premium retailers in the
department store, bedding,
specialty, club, e-commerce and
mail-order channels in the
United States and Canada.
“As we continue to build on our
existing licensee foundation, we
remain committed to selecting
partners able to manufacture
compelling products synonymous
with The Sharper Image brand
name and heritage,” said
Federico de Bellegarde, VP of
Licensing at The Sharper Image.
“Natura World Inc. shares our
enthusiasm for developing the
highest quality, detail oriented
and innovative products.”
“We are excited about our
partnership with The Sharper
Image”, said Scott Miller,
Senior Vice President of U.S.
Sales. “We have some great new
technologies planned for our
Sharper Image Collection and
look forward to developing this
brand as the cutting edge in
sleep innovation.”
ABOUT THE SHARPER IMAGE
Through licensing, The Sharper
Image offers a broad range of
exciting, innovative and
technology rich products of
superior quality and design. The
Sharper Image is owned by a
joint venture between Bluestar
Alliance, Hilco Consumer Capital
and Gordon Brothers Group. For
more information, please visit
www.sharperimage.com.
ABOUT NATURA WORLD INC.
Founded in 1994 by the
Rossdeutscher family, Natura
World is committed to nurturing
healthy bodies, souls and the
planet by providing a nourishing
night’s sleep through
sustainable, earth-friendly
materials and manufacturing
processes.
For more information,
please visit
www.naturaworld.com.
|
